Gua Gua Xing Qiu Vörumerkjaauðkenni eftir Sxdesign

Hönnunarverkið Gua Gua Xing Qiu Vörumerkjaauðkenni eftir Sxdesign er hávirt verðlaunaverk sem hlaut hin virtu 2024 A' Design Award í járni verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

JárnGrafík· 2024

Gua Gua Xing Qiu Vörumerkjaauðkenni

eftir Sxdesign

Viðskiptavinur: Guangxi Welfare Lottery Issue Center

Handhafi A' Design Award í járni í flokknum Grafík

12,896

Staðfestur verðlaunahafi

Staðfesta verðlaunastöðu fyrir #155947

Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um Gua Gua Xing Qiu Vörumerkjaauðkenni

Gua Gua Xing Qiu er vörumerkjaauðkenni sem hannað var fyrir kynningarherferðir samstundis skafmiðavinninga í Kína. Orðmerkið einfaldar drætti og aðlagar byggingu kínverskra tákna, þannig að læsileiki helst á sama tíma og undrunartilfinning kemur í ljós við nánari skoðun. Myndmálið fylgir rúmfræðilegu tungutaki merkisins og tjáir skafsvæði happdrættismiða á óhlutbundinn hátt. Prentun nýtir hágæða tækni á endurvinnanleg efni. Hið heildstæða sjónræna kerfi dregur upp mynd af skemmtilegum skafheimi fyrir unga þátttakendur.

Viðurkenningin

Um A' Design Award í járni

Gua Gua Xing Qiu Vörumerkjaauðkenni vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Gua Gua Xing Qiu Vörumerkjaauðkenni sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Gua Gua Xing Qiu Vörumerkjaauðkenni er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: While ensuring readability, by reducing strokes and changing the structure appropriately, the wordmark gives people an unfamiliar sense of amazement and fun after they recognize Chinese characters and look further. The patterns follow the geometric design language of logo and expresses the appearance of scratching area of lottery abstractly. The whole visual system together portrays a scratch-off world that radiates fun and surprises that people are looking forward to exploring and unveiling.
Stærðir og umbúðir: The minimum recommended size of the logo is 12 mm for physical printing and 100 px for digital display, and in addition, the design contains detailed requirements for the safe area of the logo and the combination of the individual elements.
Merki: Brand identity, Chinese, Instant lottery, Fun, Youthful, Activities offline
Framleiðslutækni: GuaGuaXingQiu's minimalist and recognizable design conveys youthful vitality and fun. The materials are produced using sustainable materials to ensure that every entity of the brand is environmentally friendly. The precise execution of high-quality printing techniques on recyclable substrates reflects the brand's commitment to environmental responsibility and the eco-friendly and philanthropic attributes of the welfare lottery industry.
Hönnunaráskorun: For a long time, the strategy of China's lottery promotional activities has been centered on prize-winning and public welfare. It was a big challenge for the designer to change the client's strategy to focus on fun through practical and reliable data analysis and comprehensive design. It was also a challenge to convey the concept accurately, appeal to young people and avoid under-ageing (minors are not allowed to buy lottery tickets in China).
Rannsóknir: Through data analysis, researchers found that today's Chinese lottery players pay more attention to fun and socializing when purchasing lottery tickets than winning. As a result, a plan was developed to give the lottery a new label by creating a new brand with a fun, youthful theme. Further, the research found that the fun of buying lottery tickets comes from the excitement of chasing change, which became the core concept that ties the whole design together.
Innblástur: To solve Chinese lottery industry's difficulties in attracting youngsters, by studying language habits and social preferences of people, project creates a new brand for China welfare lottery's instant ticket promotion activities. The design deconstructs the excitement of seeking changes in dull life, which is the source of lottery's fun. With the visual system, designers build a world of fun and surprises for young players, and make scratching lotteries a new social currency for them.
Lengd verkefnis: The project started in March 2023 in Beijing and finished in October 2023 in Beijing.
Verkflæði: The brand "Gua Gua Xing Qiu (Scratch-off Planet)" will mainly serve as offline activity zone, hosting the welfare lottery's offline activities and centralizing the focus of them. In designers' visions, the new brand may build a group of young lottery players who regard scratching lottery as a new social trend, which is adapted to the context of contemporary Chinese Internet culture, and make scratching lottery tickets a topic of young culture.
Liðsmenn: Xiao Xiao
Pan Li
Huang Hao
Chen Xu
Dr. Zhang Rong
Wu Fangbo
Hao Qian
Zhou Qian
Tian Jianing
Lin Hongnan
Liu Beibei
Ai Yangyu