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Hupla Typeface Leturhönnun og letursýnishorn by Paul Robb

Hupla Typeface Leturhönnun og letursýnishorn by Paul Robb is a highly esteemed winner of the very prestigious 2024 A' Design Award í silfri in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.


SilfurGrafík· 2024

Hupla Typeface Leturhönnun og letursýnishorn

by Paul Robb

Client: S6 Foundry

A' Design Award í silfri Winner in Grafík Category

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The Design

About Hupla Typeface Leturhönnun og letursýnishorn

Hupla kemur fram sem stílístuð leturfjölskylda, vandlega útfærð sem vélrænt letur innan nákvæmlega skilgreinds ristnets. Þessi hönnunarhugsun víkkar fjölhæfni þess og gerir það að kjörnu vali fyrir notkun í mismunandi stærðum, með hnökralausri umbreytingu milli brödtexta og sýningar. Auðgað með yfirgripsmiklu safni OpenType stíleiginleika verður Hupla meira en bara leturgerð; það umbreytist í kraftmikið verkfæri fyrir skapandi tjáningu.

The Recognition

About the A' Design Award í silfri

Hupla Typeface Leturhönnun og letursýnishorn vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Hupla Typeface Leturhönnun og letursýnishorn sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Hupla Typeface Leturhönnun og letursýnishorn er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Hupla emerges as a stylistic font family, meticulously crafted as a mechanical font within a precisely defined grid. This design philosophy extends its versatility, making it an ideal choice for application at various sizes, seamlessly transitioning between text and display settings. Enriched with a comprehensive set of OpenType stylistic features, Hupla becomes more than just a typeface; it transforms into a dynamic tool for creative expression.
Dimensions & Packaging
The specimen dimensions are 210 x 290mm
Tags
Type design, Typeface, Specimen
Production Technology
Glyphs was used to create the Font family. The Type specimen book and box was printed as a limited run in offset digital, 6 color.
Design Challenge
The major challenge was to create a meticulously crafted mechanical font within a precisely defined grid, creating a contemporary visual language.
Research
Our research began with the origins of Swiss-type design, International Style, and Modernism of the Swiss Style, studying classical forms that could be expanded and adapted into new forms and shapes.
Inspiration
This Font family’s inspiration was to create a sleek and modern aesthetic with well-defined letterforms inspired by International, modernist, and Swiss styles. We decided that the typeface had to be constructed from straight lines and 45-degree corners, with the letter forms of even width, whereby spacing between words should always be related to the width of an individual character.
Project Duration
The font family was started in September 2023 and will be launched in Feburary 2024
Operation Flow
The font family will be launched as a retail font worldwide and used by international design firms.
Patents
Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
Team Members
Paul Henry Robb
Moira Bartoloni
Image Credits
Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023

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