Arts Fund Sjónræn auðkenni by Zeyu Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award í silfri in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.

SilfurGrafík· 2024

Arts Fund Sjónræn auðkenni

by Zeyu Wu

Client: Yilin Wang

A' Design Award í silfri Winner in Grafík Category

93,335

Verified Award Winner

Verify Award Status for #157359

View at A' Design Award Press Release Award Badge

Colors

The Design

About Arts Fund Sjónræn auðkenni

Arts Fund er sjónrænt auðkenniskerfi sem búið var til fyrir þjálfunaráætlun fyrir hæfileikafólk í persónuhönnun. Hönnunin sameinar bókstafina CUZ og hefðbundin myndefni úr kínverskri óperu. Kínversk einkenni eru sett saman við latneska bókstafi til að tjá menningarleg samskipti milli austurs og vesturs. Heildarramminn fylgir svissneskum alþjóðlegum stíl, sem síðan er brotinn upp með leturformum CUZ, sem gefur form sem er bæði hagnýtt og póstmódernískt. Kerfið er notað á veggspjöld, flugrit, boðskort og borða. Markmiðið er að miðla kínverskri óperumenningu til yngri áhorfenda.

The Recognition

About the A' Design Award í silfri

Arts Fund Sjónræn auðkenni vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Arts Fund Sjónræn auðkenni sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Arts Fund Sjónræn auðkenni er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a visual system for the Communication University of Zhejiang for the China Arts Foundation's Character Design Talent Training Programme, combining CUZ with the traditional motifs of Chinese opera and combining Chinese elements with Latin letters to express the cultural exchange between East and West. The overall visual framework is built around a Swiss internationalist style, which is broken up by CUZ, making the design both functional and post-modern in its visual form.
Dimensions & Packaging: The common specifications of posters are A1, A2, A3, etc. The size depends on the need, and can be made of paper, plastic, airbrush and other materials. Flyers are smaller in size, usually A4 or smaller, and are usually made of paper, which can be printed, photographed, airbrushed and other treatments. The specifications of invitations depend on the number of people to be invited and the content, such as postcard type, card type, etc. They are made of paper, plastic and other materials, and can be processed by printing, hot stamping, embossing and so on. The specification of banners depends on the length and usage, such as 1 metre, 2 metres, 3 metres, etc. They are usually made of fabric, and can be processed by printing, heat transfer and so on.
Tags: regional culture，Tangible cultural heritage，Graphic design
Production Technology: The overall visual framework is built around a Swiss internationalist style through typography that is both functional and post-modern in form. The user can clearly identify the message of the poster from the text and experience the opera from the text and the operatic images.
Design Challenge: The use of post-modern design forms of traditional culture in the innovation, forming a very unique visual style, so that it is clearly differentiated from other activities of the main visual, appear more unique and artistic, so as to produce a unique visual charm, but also to better promote the brand.
Research: Through a strong visual impact, the innovation of cultural redesign attracts the attention of more young people to opera, thus continuously creating a kind of propaganda for traditional culture.
Inspiration: The aim of the project is to better disseminate the traditional Chinese opera culture. We combine Chinese characters with Latin characters so that the posters can have a good communication, take Chinese opera culture out and show the world the charm of opera culture.
Project Duration: The project started in Hangzhou in February 2023 and will end in October 2023.
Operation Flow: The clear message and unique visual format of the campaign's main visual attracted a large number of customers, who were very interested in the campaign, and a series of derivative products, i.e. practical and aesthetic in one, were unanimously well received by users.
Team Members: Chaonan Shen
Wen Zhang
Luyu Wang
Yihan Zhang
Ke Xu