Eterno Vörumerkjahönnun eftir Sunghoon Kim

Hönnunarverkið Eterno Vörumerkjahönnun eftir Sunghoon Kim er hávirt verðlaunaverk sem hlaut hin virtu 2024 A' Design Award í járni verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

JárnGrafík· 2024

Eterno Vörumerkjahönnun

eftir Sunghoon Kim

Viðskiptavinur: Eterno

Handhafi A' Design Award í járni í flokknum Grafík

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Litir

Hönnunin

Um Eterno Vörumerkjahönnun

Hann hannaði vörumerki Eterno sem leiðir fremstu íbúðamenningu Kóreu. Til að verða fyrsta íbúðarrýmið og leiðandi vörumerki í íbúðamenningu í Asíu eftir Rafael Moneo, heimsklassa arkitekt, í Cheongdam, fulltrúahverfi efnaðra Kóreubúa, hannaði hann vörumerki Eterno með því að móta stefnu vörumerkisins og koma á vörumerkjaheimspeki sem byggir á byggingarlistaverkum. Í gegnum tímalaust fegurð leitar Eterno eftir varanleika sem nær ekki aðeins yfir listrænt gildi rýmisins heldur einnig upplifunargildi tímans.

Viðurkenningin

Um A' Design Award í járni

Eterno Vörumerkjahönnun vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Eterno Vörumerkjahönnun sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Eterno Vörumerkjahönnun er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: We designed Eterno's brand, which leads Korea's top-notch residential culture. To become the first residential space and a leading brand in residential culture in Asia by Rafael Moneo, a world-class architect, in Cheongdam, a representative Korean rich village, we designed Eterno's brand by setting the direction of the brand and establishing a brand philosophy based on architectural works.
Stærðir og umbúðir: Eterno logotypes use the default type and sub-brands follow the usage guidelines in the manual.
Merki: ETERNO, ETERNO Cheongdam, ETERNO Apgujeong, Brand
Framleiðslutækni: Since the golden ratio of the Parthenon is Eterno’s architectural concept, Eterno’s brand design also focuses on the Parthenon and the golden ratio. The design of the logotype was thoroughly designed in accordance with the golden ratio, and all design results derived from this were expanded while maintaining the same concept. The golden ratio of 1:1.618 created from the golden ratio became the key ingredients in the design.
Hönnunaráskorun: Since this is a brand design project that announces the beginning of the Eterno brand, the most important goal and starting point was to organize the concept of the Eterno brand. The brand direction had to be defined based on Eterno's brand assets, including its celebrities, attitude, relationships, and good-looking and written language. We wanted to come up with a plan to unify the team that had become famous. We designed Eterno's unique brand environment based on an integrated branding strategy.
Rannsóknir: Eterno is a brand leading Korea’s high-end residential culture. Through timeless beauty, Eterno pursues permanence that encompasses not only the artistic value of space but also the experiential value of time. We hope that every moment and every experience at Eterno, built with a solid sense, will make each person's life unique.
Innblástur: The Greek Parthenon and the Golden Ratio, Eterno’s architectural concepts, were directly inspired. By extracting the words light and proportionality, we were able to design the logotype by creating the basic form of the first letter E of Eterno by using the golden ratio of 1:1.618 as a design element. Eterno’s Roman alphabet was completed based on the completed logotype using the proportionality of the golden ratio.
Lengd verkefnis: The project began in July 2023 in Seoul, South Korea and the first project ended in February 2024. The second project has been in progress since February 2024.
Verkflæði: With the birth of Eterno, Korea's best residential brand, we aim to lead a new residential culture. Eterno Cheongdam, the first model where the Eterno brand will be realized, Eterno Apgujeong, which will be introduced as the second model in Apgujeong, another wealthy village in Seoul, and Eterno's brand to be introduced elsewhere, systematically organizing the value of the Eterno brand. We would like to establish. This will be an opportunity for Eterno to establish itself as a unique brand.
Liðsmenn: Creative Director: Kim Sunghoon
Myndheimildir: Kim Sunghoon