Silfur Grafík · 2024
Heu 70th Anniversary Lógó og sjónrænt auðkennakerfi
by Li Tiebin
- A' Design Award í silfri 2024 in Grafík
- CLIENT: Harbin Engineering University
- Estimated Number of Design Views: 108,522
- Verification code 7EBE4963EA · Verify this award
Colors
About Heu 70th Anniversary Lógó og sjónrænt auðkennakerfi
Þessi hönnun sýnir á árangursríkan hátt 70 ára þróunarsögu skólans. Með gagnarannsóknum og rannsóknum á háskólasvæðinu notar hún á nýstárlegan hátt aðferð þar sem tótem eru notuð til að tjá söguþráð frásagnarinnar. Hún samþættir þætti úr sögulegri menningu skólans og vísindatækni. Myndefnið er einfaldað í tákn og endurskipulagt til að miðla skilaboðunum. Ásamt bylgjulínum myndar það hátíðlegt 70 lógó sem eykur læsileika í hönnunarsamskiptum. Það kynnir einstakt aðdráttarafl skólans og framúrskarandi árangur fyrir heiminum.
About the A' Design Award í silfri
Heu 70th Anniversary Lógó og sjónrænt auðkennakerfi vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Heu 70th Anniversary Lógó og sjónrænt auðkennakerfi sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Heu 70th Anniversary Lógó og sjónrænt auðkennakerfi er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Press Kit
- Unique Properties
- In 2023, Harbin Engineering University celebrated its 70th anniversary with the integration of historical elements of the university's development and symbolic graphics representing campus culture in the design of its anniversary logo and visual identity system. The aim was to showcase the university's unique charm and rich heritage while fostering a sense of unity and belonging among students and faculty, and collectively embracing a brighter future for the institution.
- Dimensions & Packaging
- The design specifications adhere to research, sketching, computer-aided design, ensuring compliance with printing standards, digital multimedia display specifications, and mold production manufacturing standards. In actual application and exhibition, it meets basic advertising display standards and construction display safety standards.
- Tags
- Logo, Visual Identity, Brand, Anniversary Celebration, University
- Production Technology
- Simplify complex graphics into clean designs, combining multiple shapes to create new patterns. For flat applications, utilize printing techniques, while for three-dimensional applications, use 3D model files to produce 3D badges. The production process must consider various usage scenarios and technologies.
- Design Challenge
- Firstly, the school has a rich cultural and historical heritage. It's essential to extract representative elements and express them in tangible forms while maintaining a unified visual presentation technique. Secondly, integrating common aesthetic issues in art to achieve the perfect balance between artistic expression and practical application of the design work is crucial.
- Research
- The research and collection of historical and cultural information about the school yielded specific data for extracting design languages and elements. By delving into these elements, the school's visual identity was transformed into graphical representations, providing material for the subsequent development of cultural and creative products. This process established a comprehensive approach to school brand visual design.
- Inspiration
- The design integrates symbolic elements of the university's historical features and campus culture incorporating marine equipment and the school's historical heritage. The intertwining of wave-like lines forms a concise and dignified "70", complemented by the main building of the university and historical time points from 1953 to 2023, creating the visual representation of the logo design. The primary colors are blue and red, symbolizing the ocean and historical heritage.
- Project Duration
- The project started in April 2022 in Shanghai and finished in July 2023 in Shanghai, and was exhibited in Harbin Engineering University in September 2023.
- Operation Flow
- The design project spanned one year, encompassing anniversary-related graphic prints, multimedia displays, and cultural and creative products. Both the design timeline and quality were crucial. With involvement from multiple stakeholders, effective coordination and communication with school departments facilitated the successful delivery of the design on the scheduled anniversary day, receiving acclaim.
- Image Credits
- Li Tiebin, 2022.
