B For Good Leaders Sjónræn ímynd eftir Misteli Creative Agency

Hönnunarverkið B For Good Leaders Sjónræn ímynd eftir Misteli Creative Agency er hávirt verðlaunaverk sem hlaut hin virtu 2024 A' Design Award í bronsi verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

BronsGrafík· 2024

B For Good Leaders Sjónræn ímynd

eftir Misteli Creative Agency

Viðskiptavinur: Misteli Creative Agency

Handhafi A' Design Award í bronsi í flokknum Grafík

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Staðfestur verðlaunahafi

Staðfesta verðlaunastöðu fyrir #159250

Heimsækja vefsíðu Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um B For Good Leaders Sjónræn ímynd

Book Text: B For Good Leaders er sjónræn ímynd fyrir alþjóðlegt tengslanet viðskiptaleiðtoga. Appelsínugulur, litur hlýju og hamingju, er aðallitur ímyndarinnar. Appelsínuguli liturinn er sameinaður fjölbreyttum hlýjum litum og mynstrum sem endurspegla fjölbreytileika fólksins og starfseminnar innan netkerfisins. Miðlægt auga táknar sýn netkerfisins og hvernig það sér heiminn. Ímyndin er notuð á vefsíðu, fréttabréf og samfélagsmiðla, sem og í ráðstefnusölum sem byggðir eru úr endurvinnanlegum efnum, lífbrjótanlegum pappa og endurunnum pappír.

Viðurkenningin

Um A' Design Award í bronsi

B For Good Leaders Sjónræn ímynd vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að B For Good Leaders Sjónræn ímynd sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. B For Good Leaders Sjónræn ímynd fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: This movement is about prosperity, well-being, and the power of collective action. The chosen orange colour, a colour of warmth and happiness, matches this vision. This is complimented with an array of warm colours and joined by patterns which reflect the diversity of people and activities breathing life into this network. The result is a warm, inviting, diverse, and action-driven identity that matches the soul of the B for Good Network. The eye demonstrates the vision, and the unique way of seeing the world.
Stærðir og umbúðir: The end-product was a collection of online and in-person communication. We created a website, newsletters, and socials. The event was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
Merki: Brand, network, B for Good, visual identity, summit, events, regenerative economy, b economy, business as a force for good
Framleiðslutækni: The vision of the B for Good Leaders Network formed the foundation of the visual identity. The process began with delving into the essence of the network using the Misteli Identity Model- describing the people, the tone of voice, the DNA. For the summits in 2022 in Rome and 2023 in Amsterdam the identity was translated into communication tools such as a website, newsletters and all communication in Rome. It was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
Hönnunaráskorun: This network presents a plethora of stakeholders, thought-leaders, and involved parties each with their own wishes and priorities. The visual identity needed to meet all these wishes and requirements, and unite a group of people under one brand.
Rannsóknir: Misteli creative agency began by establishing the core identity of the B for Good Leaders network. This core identity - the DNA, tone of voice, and key benefits - forms the basis for the brand, visual identity, and strategy. A crucial part of this research is looking into the target audiences for the network and summit. The brand identity has the main functions of communicating the organisation, and attracting the key target audiences.
Innblástur: The B for Good Leaders Network is a vision of thousands of CEOs and world leaders joining to use business as a force for good. This is about knowledge sharing, connections, and making a collective difference to drive the B Economy forward. This strong mission needed a strong visual identity to match. Misteli creative agency is inspired to work with organisations who match their commitment to change and making a positive impact in the world.
Lengd verkefnis: The project started in 2022 with the creation of the visual identity. In June 2022 the first summit was held in Rome, and in May 2023 the second summit was organised in Amsterdam. The third summit is currently being developed for the spring of 2024 in Amsterdam.
Verkflæði: Misteli creative agency believes in creating strong, bold visual identities that can be widely applied and translated into online and offline communication. Identities which are recognisable and reflect the core of the brand.