Hönnunarverkið Every Treasure Tells A Story Auglýsingaherferð til vitundarvakningar eftir Zhou Haiwen, Che Shilong and Guo Cheng er hávirt verðlaunaverk sem hlaut hin virtu 2024 A' Design Award í járni verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.
JárnGrafík· 2024
Every Treasure Tells A Story Auglýsingaherferð til vitundarvakningar
eftir Zhou Haiwen, Che Shilong and Guo Cheng
Viðskiptavinur: China Global Television Network Co., Ltd. Beijing, CN
Handhafi A' Design Award í járni í flokknum Grafík
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Um Every Treasure Tells A Story Auglýsingaherferð til vitundarvakningar
Sérhver Fjársjóður Segir Sögu er auglýsingaherferð til vitundarvakningar fyrir stuttmynd sem kynnir eitt hundrað þjóðargersemar Kína. Hverjum fjársjóði er líkt við stjörnu, og stjörnumerki gefa til kynna umfang tíma og rúms. Hver fjársjóður er einnig paraður við samtalsboxi. Sum box eru hringlaga og önnur ferningslaga, og hvert þeirra hefur sinn eigin karakter. Bækur myndu meginþema myndmálsins, með tilvísunum í kínverskar bambusræmur, þráðbundin bindi, skinnhandrit og harðspjaldabækur. Grafíska aðferðin hjálpar áhorfendum úr ólíkum menningarheimum að skilja sögurnar.
Viðurkenningin
Um A' Design Award í járni
Every Treasure Tells A Story Auglýsingaherferð til vitundarvakningar vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Every Treasure Tells A Story Auglýsingaherferð til vitundarvakningar sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Every Treasure Tells A Story Auglýsingaherferð til vitundarvakningar er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- Every Treasure Tells a Story is a short documentary introducing 100 of China's national treasures and talks about the creativity of the ancient Chinese people. The creative method mainly tells stories about national treasures, dialogues across time (historically speaking), combining each national treasure with different dialogue boxes. Those boxes vary greatly, some are round, some are square; all are unique and have their own distinct (dimensional) character.
- Stærðir og umbúðir
- The dialog box represents communication, and each national treasure is combined with different dialog boxes. Some dialog boxes are round, and some dialog boxes are square. They are all unique and have their own characters.
The constellations in the starry sky represent people's imagination. Since ancient times, people have looked up at the starry sky and given them various cultural meanings. - Merki
- Culture, China, Heritage, Creativity
- Framleiðslutækni
- Different from the display of general cultural relics, it does not specify the name of each national treasure, but starts from the overall feeling, gives the picture a story, and communicates visually.
In the selection of main cultural relics, instead of displaying a single national treasure, representative national treasures are selected from one hundred cultural relics for design.
In terms of image expression, the national treasure is compared to the stars, spanning the distance of time and space, and telling the story of the national treasure itself. - Hönnunaráskorun
- The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.
In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books. - Rannsóknir
- The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc.
- Innblástur
- The assigned background, a vast starry sky, is turned into constellations symbolizing the span of time and space, and uses stories like Dunhuang Feitian (beautiful flying celestials in Buddhism, skilled in music and dance) with camel caravan in the Western (China) Regions.
The creative endeavor inspired the audience to understand and talk about Chinese culture, its vast cultural relics and inheritance. - Lengd verkefnis
- The project started in 2022 and is still in circulation worldwide.
- Verkflæði
- In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, one can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols. English speakers can also discover the fun of The Classics, which evokes the memory of their own country's books, and arouse their interest in exploring history.
- Liðsmenn
- Zhou Haiwen, Che Shilong, Guo Cheng
- Myndheimildir
- Illustrators, Creators. Zhou Haiwen, Che Shilong, Guo Cheng
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