Hönnunarverkið China In The Classics Kynningarleg grafísk hönnun eftir Zhou Haiwen, Che Shilong and Guo Cheng er hávirt verðlaunaverk sem hlaut hin virtu 2024 A' Design Award í bronsi verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.
BronsGrafík· 2024
China In The Classics Kynningarleg grafísk hönnun
eftir Zhou Haiwen, Che Shilong and Guo Cheng
Viðskiptavinur: China Global Television Network Co., Ltd.
Handhafi A' Design Award í bronsi í flokknum Grafík
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Um China In The Classics Kynningarleg grafísk hönnun
Kína í klassíkinni er kynningarleg grafísk hönnun sem sköpuð var fyrir sjónvarpsþátt um forn kínversk klassísk verk. Bækur eru meginviðfangsefni hönnunarinnar. Vísað er til fornra bóka bæði frá Austurlöndum og Vesturlöndum, þar á meðal kínverskra bambusræma, þráðbundinna bóka, skinnhandrita og innbundinna bóka. Þessi form eru tekin í sundur og endurskipulögð í einföld sjónræn tákn. Titlar tíu klassískra verka eru sameinaðir kínverskri skrautskrift. Gjafaöskjan er unnin úr sérstökum áþreifanlegum pappír. Hönnunin hjálpar fólki af ólíkum menningarlegum bakgrunni að skilja kínverskar bækur og sögur.
Viðurkenningin
Um A' Design Award í bronsi
China In The Classics Kynningarleg grafísk hönnun vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að China In The Classics Kynningarleg grafísk hönnun sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. China In The Classics Kynningarleg grafísk hönnun fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- China in the Classics, a show produced by China Media Group, examines the stirring stories of ancient Chinese classics by selecting the most outstanding of these traditional, cultural masterpieces and examining the creation process and core ideology in a form that combines cultural seminars, drama and visualization. It brings the ancient classics alive, demonstrating Chinese wisdom, ethos and values implied in the ancient classics.
- Stærðir og umbúðir
- These creative gift articles are for ministerial visits of foreign exchanges and cooperation for the China Media Group. The central theme - China in Classics, contains cultural attributes in terms of gift box packaging form, vision, material, and content. The titles of the ten classics are graphically processed, combining imaginary for overseas publicity of the classics, to form an easy-to-understand visual symbol. The titles are combined with Chinese calligraphy. It refers to traditional Chinese styles, such as Chinese labels, ancient book typesetting, etc. The material uses special tactile paper.
- Merki
- China, Classics, Heritage, Culture, Creativity
- Framleiðslutækni
- The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc. It is so re-organized into easy-to-understand visual symbols. Viewers can easily feel the historical emotions from the graphics and explore the story behind the graphics.
- Hönnunaráskorun
- The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.
In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books. - Rannsóknir
- In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, you can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols.
- Innblástur
- The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories.
- Lengd verkefnis
- The project started in 2022 in China, and is still promoted and distributed.
- Verkflæði
- In the processing of the classics, the ancient books of the East and the West are referenced, and the books of different materials and binding methods are visually processed.
In the presentation of the text, you can see the word dictionary of Chinese characters from the lines of the book; you can also see The Classics in English. People with different cultural backgrounds can see different worlds, but nonetheless feel the same design concept, with the text arousing people's spiritual resonance. - Liðsmenn
- Zhou Haiwen, Che Shilong, Guo Cheng
- Myndheimildir
- Illustrators, Creators: Zhou Haiwen, Che Shilong, Guo Cheng
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