C'Est La Vie Boutique Vörumerkjaeinkenni eftir Fan Wang

Hönnunarverkið C'Est La Vie Boutique Vörumerkjaeinkenni eftir Fan Wang er hávirt verðlaunaverk sem hlaut hin virtu 2024 A' Design Award í járni verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

JárnGrafík· 2024

C'Est La Vie Boutique Vörumerkjaeinkenni

eftir Fan Wang

Viðskiptavinur: C'est la vie Boutique

Handhafi A' Design Award í járni í flokknum Grafík

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Staðfestur verðlaunahafi

Staðfesta verðlaunastöðu fyrir #160104

Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um C'Est La Vie Boutique Vörumerkjaeinkenni

C'est La Vie Boutique er vörumerkjaeinkenni sem skapað var fyrir tískuverslun í Nanjing í Kína. Verslunin sameinar kínversk og vestræn tískumerki af ýmsum flokkum og stílum, svo merkið notar blandaðan leturstíl til að tjá þetta fjölbreytta úrval. Nanjing-platantréð, sem er táknrænn hluti af borgarlandslaginu, þjónar sem aðal stuðningsmyndefni. Sama form var einnig mótað í snúningsskúlptúrverk, þar sem spegilmynd þess í öfugri stöðu endurspeglar hina síbreytilegu borg. Sjónræna kerfið þróast frá flötu yfir í rýmislegt form og frá kyrrstöðu yfir í hreyfingu.

Viðurkenningin

Um A' Design Award í járni

C'Est La Vie Boutique Vörumerkjaeinkenni vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að C'Est La Vie Boutique Vörumerkjaeinkenni sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. C'Est La Vie Boutique Vörumerkjaeinkenni er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: This project is to design a visual system and art installations for a local fashion buyer's store in Nanjing, China. The main logo design is a "mix-up" design style with the store's name "C'est La vie" because the store is a collection of Chinese and Western fashion brands with various product categories and styles. The visual system consists of local elements as supporting graphics, such as the Nanjing Sycamore Tree and the Three-Ball Suzuki Tree. The visual presentation comprises 2D or 3D forms suitable for branding series mediums applications.
Stærðir og umbúðir: The size may vary because there are different types of products.
Merki: Branding
Framleiðslutækni: The realization of the design consists of a variety of materials and techniques.
Hönnunaráskorun: The core of the design challenge is how to combine Nanjing's traditional culture with modern fashion elements to create a brand image that is both regionally distinctive and fashionable. This requires designers to delve into Nanjing's history, culture, art, and contemporary lifestyle, draw inspiration from them, and incorporate these elements into the brand design innovatively. Firstly, designers need to consider how to convey Nanjing's unique charm through visual elements. Secondly, brand storytelling is also an essential part of the design. Finally, sustainable development is an aspect of modern brand design that cannot be ignored. In summary, the Nanjing Sycamore Tree has become an iconic city landscape due to its historical origins. Continuing the concept of local design, this typical element is transformed into different forms of presentation, such as dynamic sculpture installations and visual elements of the brand to respond to these design challenges.
Rannsóknir: C'est la vie Boutique, originating from Nanjing, the ancient capital of the Six Dynasties, is a local boutique that blends tradition and modernity, oriental aesthetics, and international fashion. The designers dig deep into Nanjing's rich history and culture, combining its unique regional characteristics with modern fashion elements, and are committed to creating a unique fashion brand that provides a distinctive shopping experience for consumers who pursue individuality and taste.
Innblástur: Based on the concept of local design, the typical element of the Nanjing Sycamore Tree（Firmiana Simplex）was adopted as the key point, and firstly designed the dynamic sculpture art installation "Sycamore Forest," which rotates in a counterclockwise direction, and the inverted mirror of the tree maps the change of Nanjing city. On this basis, a three-dimensional image was used as the graphic element of the brand design, and the logo was designed in a mix-up style to emphasize the brand's characteristics. The design is from planar to spatial, static to dynamic, reflecting the localized multi-dimensional design thinking.
Lengd verkefnis: The duration of the project is from June to September 2022, and the project location is in Nanjing.
Verkflæði: The store opened in September 2022. Located in Nanjing, China.