Green Captain Vörumerki og umbúðahönnun by Anja Zambelli Colak is a highly esteemed winner of the very prestigious 2024 A' Design Award í bronsi in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
BronsGrafík· 2024
Green Captain Vörumerki og umbúðahönnun
Client: Zambelli Brand Design
A' Design Award í bronsi Winner in Grafík Category
Verified Award Winner
Verify Award Status for #160279The Design
About Green Captain Vörumerki og umbúðahönnun
Green Captain er vörumerki og umbúðahönnun fyrir hefðbundnar vörur frá eyjunni Sipan í Króatíu. Vörumerkjatáknið sameinar form laufblaðs og falið skip. Táknið vísar til stofnandans, fyrrverandi tankskipsstjóra sem nú ræktar hefðbundnar vörur á eyjunni. Skipstjóraminnin birtast um allt vöruúrvalið, með spilatáknum á ólífuolíuflöskum og skipatáknum á vínflöskum. Umbúðir fyrir jóhannesarbrauð endurspegla náttúru- og byggingararfleifð Sipan. Notaður er Fedrigoni pappír og filmur, ásamt nútímalegri prentun sem tryggir skýrar smáatriði og sterka liti.
The Recognition
About the A' Design Award í bronsi
Green Captain Vörumerki og umbúðahönnun vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Green Captain Vörumerki og umbúðahönnun sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Green Captain Vörumerki og umbúðahönnun fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Green Captain brand's special icon merges a leaf's shape with a hidden ship, symbolizing the founder's journey from seafaring to cultivating treasures on Sipan Island. Each package embodies captain iconography, from suit symbols on olive oil bottles to ship icons on wine bottles. Carob packaging reflects Sipan's natural and architectural heritage, setting this design apart with its seamless integration of narrative and aesthetics.
- Tags
- brand, packaging design, olive oil packaging, wine packaging, traditional good packaging
- Production Technology
- The Green Captain packaging utilizes premium materials such as Fedrigoni paper and foils for a luxurious feel. Cutting-edge printing technologies were leveraged to achieve vibrant colors and crisp detailing, enhancing shelf appeal and brand recognition.
- Research
- Our methodology began with a thorough brand strategy, exploring brand stories, customers, and competitors. Research on the island's history and founder's legacy ensued. Next came brand naming, followed by design exploration, prototyping, and finally, printing.
- Inspiration
- Green Captain Sipan Island Treasures branding and packaging draw inspiration from its founder's remarkable journey. As the world's youngest tanker captain turned cultivator of traditional products on the serene island of Sipan, Croatia, his story symbolizes a return to roots and heritage preservation. Our design reflects this narrative, honoring tradition with modern elegance.
- Project Duration
- The project started in Croatia in April 2023 and finished in February 2024
- Team Members
- Anja Zambelli Colak
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