Seawool Vörumerkjaverkefni by Chungsheng Chen and Eddie Wang is a highly esteemed winner of the very prestigious 2024 A' Design Award í járni in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
JárnGrafík· 2024
Seawool Vörumerkjaverkefni
by Chungsheng Chen and Eddie Wang
Client: Tainan University of Technology/Product Design Deparment
A' Design Award í járni Winner in Grafík Category
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The Design
About Seawool Vörumerkjaverkefni
Vörumerkið sem sameinar tísku og sjálfbærni og fellir endurnýttar ostrukeljar með faglegri tækni og stíl inn í daglegt líf. Merkið, sett fram í hástöfum, táknar anda stöðugrar nýsköpunar og tvöfalda o-ið táknar hringrásarsjálfbærni og merkir eilífa endurnýjun. Heildarhönnunin lýsir glæsileika og endurspeglar leit að tísku og gæðum. Staðalleturgerðin samþættir þætti alda og hreyfingar upp á við, sem sýnir virðingu fyrir náttúrunni og áframhaldandi framförum. Vörumerkið er líflegt, nýstárlegt og leiðandi í bæði tísku- og umhverfisstraumum.
The Recognition
About the A' Design Award í járni
Seawool Vörumerkjaverkefni vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Seawool Vörumerkjaverkefni sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Seawool Vörumerkjaverkefni er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Seawool the brand logo incorporates elements of wave, upward motion and intricate details, symbolized respect for the natural environment, continuous progress, and top quality. The dual letter o represent perpetual sustainability and ever-evolving. It is vibrant, innovative, that leads both fashion and eco-friendly trends. Put on seawool as the brand slogan, encourage people to discover warmth and enjoyable when wearing seawool apparel, experiencing a unique lifestyle attitude towards sustainability.
- Dimensions & Packaging
- SEAWOOL Logo: Letters are all in uppercase
Color system : primary color is Sustainable Blue, supplemented by Wool Yellow and Oyster Grey. - Tags
- Branding, Oyster shell, Recycle, Sustainability, Visual Identity, Logo.
- Production Technology
- The Branding project all done in Adobe Illustrator and Photoshop software.
- Design Challenge
- The challenge lies in imbuing the Seawool brand with a sense of sophistication while embodying the brand spirits of sustainable, innovative, and approachable. To achieve this goal, the design team has crafted a completely new brand image for Seawool based on these criteria.
- Research
- Seawool is a brand that blends fashion and sustainability, integrating recycled oyster shells with professional techniques and style into everyday life. Moreover, it continuously develops new technologies to explore future possibilities, creating more choices for the brand and establishing a new paradigm. By merging expertise with fashion, Seawool focuses on the quality of clothing, emphasizing softness, comfort, and the pursuit of individual style.
- Inspiration
- The excessive oyster shell waste along Taiwan coastal line has caused serious environment issue. By recycled the discarded oyster shells and mixed with recycle PET bottle to develop the functional fiber. Seawool yarn, the word derived from sea and wool, means this innovative yarn with woolen touch which develop from the sea resources. Seawool served a strong image to the new brand, deepen consumer awareness of its distinct characteristics, a brand that leads both fashion and sustainability.
- Project Duration
- The Branding project commenced in Sept.2022 and concluded in May,2023.
- Operation Flow
- The logo can be used in many places, not only on clothing labels and packaging but also on business cards, websites, and social media platforms. This helps maintain visual consistency for the brand and enhances its visibility and recognition, attracting more people to learn about the brand.
- Patents
- Trademark: Creative Tech Textile Co., Ltd.
- Team Members
- ChungSheng Chen
Eddie Wang
TingYuan Lin
EnYang Chen
Tainan University of Technology/Product Design Dept
Acdesign Associates International Co.,Ltd
Creative Tech Textile Co., Ltd
Hans Global LLC. - Image Credits
- All images copyright: Acdesign Associates International Co.,Ltd.
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