Feixi Grand View Veggspjald by Feixi Digital Culture and Media is a highly esteemed winner of the very prestigious 2024 A' Design Award í járni in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
JárnGrafík· 2024
Feixi Grand View Veggspjald
by Feixi Digital Culture and Media
Client: Feixi Digital Culture and Media
A' Design Award í járni Winner in Grafík Category
Verified Award Winner
Verify Award Status for #161167The Design
About Feixi Grand View Veggspjald
Feixi Grand View er veggspjald sem búið var til til að kynna þróun Feixi-héraðs í Anhui-fylki í Kína. Veggspjaldið sýnir efnahagslegar framfarir, menningararfleifð, landafræði og staðbundið líf frá ýmsum sjónarhornum. Ljósmyndir af staðnum í hárri upplausn mynda helsta myndræna þáttinn og línur leiða augað í gegnum þétta uppbyggingu. Einlitur litaskali með stigbrigðum tónum bætir dýpt við myndirnar. Textinn er settur upp fyrir skýran lestur. Sniðið mælist 297 sinnum 210 millimetrar. Veggspjaldið var sýnt á netmiðlum og útimiðlum, þar á meðal í strætóskýlaauglýsingum í Feixi-héraði.
The Recognition
About the A' Design Award í járni
Feixi Grand View Veggspjald vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Feixi Grand View Veggspjald sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Feixi Grand View Veggspjald er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Feixi Grand View is plotting a grand blueprint, a poster designed to show the advances made by Feixi County in recent years, highlighting its unique history and culture to foster a stronger bond with the community and enhance the local positive identity. The compact layout and an extensive use of line elements enhance the visual impact and flow of the display.
- Dimensions & Packaging
- 297mmX210mm
- Tags
- Poster, Propaganda, Region, Culture, Economy, Comprehensiveness
- Production Technology
- An advanced image editing software is used for the layout design to guarantee a distinct visual hierarchy. Local HD images are chosen as the primary visual component, and the text is precisely arranged and typeset using typography software to ensure the clarity and efficiency of information transmission.
- Design Challenge
- The key challenge in this poster design lies in making a breakthrough in design without compromising the regional characteristics to differentiate itself in a homogeneous competition. The project team unconventionally uses a mono-color scheme with gradient hues to add image depth, a strategy aimed at readily capturing the public attention and leaving a lasting impression.
- Research
- Feixi County, ranked among the top 100 counties nationwide in respect of overall strength and the standing as the first county-level administrative region in Anhui Province with an annual output value hitting RMB 100 billion, has established itself as an appealing tourist destination and industrial hub. With a focus on NEVs as the pillar industry, Feixi has played a pivotal role in developing a full-scale industry chain closed-loop ecosystem.
- Inspiration
- Multiple perspectives are required to get the panoramic view of a region, for example, an insightful view of economic progress, cultural legacy, geographical setting, society, and humanities. Hence, the guideline underlying this visual design endeavor is to unveil the recent accomplishments in development of Feixi County and its extensive historical and cultural background from diverse perspectives.
- Project Duration
- The project kicked off on December 2023 in Feixi, wrapped up on January 2024 in Feixi, and posters were placed in March 2024 on outdoor and offline platforms, including bus stop ads in Feixi County.
- Operation Flow
- The final version of poster is placed to online and physical media platforms for public exposures, the key design elements, such as the layout representing the new energy automobile industry, are seamlessly connected to the highlighted title "Feixi", and other design features stand oout in a similar manner, along with additional elements. These components mark a significant milestone in the effective dissemination of information and building branding identity.
- Team Members
- Creative Director: Liu Xinguang
Executive Director: Wei Wei
Designers: Wang Lei, Sun Hong, Xing Luyan, Zhao Chenyu
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