Min Shan Nong Ye Vörumerkjahönnun by Yanjun Yang is a highly esteemed winner of the very prestigious 2025 A' Design Award í bronsi in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
BronsGrafík· 2025
Min Shan Nong Ye Vörumerkjahönnun
by Yanjun Yang
Client: Yanjun Yang
A' Design Award í bronsi Winner in Grafík Category
Verified Award Winner
Verify Award Status for #162623The Design
About Min Shan Nong Ye Vörumerkjahönnun
Min Shan Nong Ye er vörumerkjahönnun sköpuð fyrir landbúnaðarfyrirtæki. Merkið er myndað úr einu samfelldu striki sem gefur til kynna bylgjandi fjöll, vatnsgárur og öldur af hveiti. Táknið er einnig afbrigði af bókstöfunum M og S, upphafsstöfum Min Shan, héraðsins þar sem vörurnar eiga uppruna sinn. Grænn litur er notaður sem aðallitur til að endurspegla ferskar og heilsusamlegar landbúnaðarvörur. Einfalda og táknræna formið er auðvelt að stækka og minnka, svo hægt er að nota auðkennið jafnt á stafrænum skjám sem og á áþreifanlegum vörum.
The Recognition
About the A' Design Award í bronsi
Min Shan Nong Ye Vörumerkjahönnun vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Min Shan Nong Ye Vörumerkjahönnun sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Min Shan Nong Ye Vörumerkjahönnun fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design is formed through one-stroke shaping, subtlely capturing rolling mountains, water ripples, and wheat waves. It embodies the enterprise's dedication to the agricultural sector of Min Shan and the enterprise's down-to-earth and innovative spirit. It takes green as the main tone, which echoes fresh and healthy agricultural products, conveying the brand's commitment to providing natural, pure, and organic products.
- Dimensions & Packaging
- The size flexibly varies with application scenarios.
- Tags
- Brand design, Logo design, Brand identity, Agricultural sector, Regional characteristics, Brand spirit delivery, Color psychology
- Production Technology
- Drawing inspiration from a fold mountain range from the south of Gansu province to the northwest of Sichuan province in China, this design adopts elements of "mountain" and "water", on which this agricultural enterprise relies. This logo is a variant derived from the letter M, the first letter of Min, and S, the first letter of Shan, which symbolizes agricultural products' origin is Min Shan, reflecting the enterprise's close ties with this region and emphasis on the natural bounty.
- Design Challenge
- The main challenge of this design is to convey the brand's core concept while achieving higher recognition and more distinctive visual attraction among similar products. This design is formed through one-stroke shaping with a minimalist design aesthetic and ingenious color scheme to enjoy high recognizability and scalability in various application scenarios, facilitating effective brand communication and enhancing users' brand memory.
- Research
- Increasing demands for healthy and organic products urge us to follow the market trend to cater to users' pursuit of healthy lifestyles. MIN SHAN NONG YE incorporates natural elements ("mountain" and "water") and pinyin initials of the product's origin, MIN SHAN, into this brand identity design, coupled with the green color scheme, conveying the brand's commitment to green and organic products.
- Inspiration
- To enable consumers to build trust in our products quickly, we take relevant elements and color schemes of the product origin to create this design. This distinctive design is reminiscent of the enterprise's field of operation- organic and healthy agricultural products, reducing the brand's communication costs.
- Project Duration
- The project started in June 2022 in Chengdu.
- Operation Flow
- MIN SHAN NONG YE endows the brand with a unique visual identity through natural elements and color schemes relevant to the product's origin. This brand logo is widely applied in online digital dynamic exhibitions and offline physical products. It hugely enhances brand recognition and memory due to its simple but symbolic form, thus reducing the brand's communication costs.
- Team Members
- Yanjun Yang
- Image Credits
- Yanjun Yang
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