Mannay CBE 2020 Sýningarbás by Wai Ho Cheung is a highly esteemed winner of the very prestigious 2025 A' Design Award í járni in Arkitektúr, innanhússhönnun og sýningarbásar á viðskiptasýningum Competition Category.
JárnViðskiptasýning· 2025
Mannay CBE 2020 Sýningarbás
Client: Shenzhen Mannay Cosmetic Co.
A' Design Award í járni Winner in Viðskiptasýning Category
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The Design
About Mannay CBE 2020 Sýningarbás
Mannay kynnir vörumerki sitt Luckinfo á China Beauty Expo í Shanghai með bási sem hannaður er til að draga fram tæknilega sérþekkingu Mannay og unglegt aðdráttarafl Luckinfo. Básinn er með miðeyju sem skiptir rýminu í tvo hluta og sýnir hráefnin og handverkið á annarri hlið og litríkar vörur Luckinfo á hinni. Fjölbreytt ljósaáhrif, líflegir litir og ítarlegir þættir á borð við neonljós og færibönd auka við sýninguna. Skipulagið tryggir snurðulaust flæði gesta og skapar grípandi upplifun.
The Recognition
About the A' Design Award í járni
Mannay CBE 2020 Sýningarbás vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Mannay CBE 2020 Sýningarbás sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Mannay CBE 2020 Sýningarbás er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- At the China Beauty Expo in Shanghai, Mannay introduces its brand Luckinfo with a booth that effectively showcases both Mannay's ODM and Luckinfo brand exhibition areas. The design highlights Mannay's professionalism and technological expertise, focusing on self-developed raw materials and ODM processes, while promoting Luckinfo's colorful packaging and interactive experiences to attract young consumers. The booth seamlessly integrates the unique features of each party.
- Dimensions & Packaging
- Width 6 m x Depth 15 m x Height 4 m
- Tags
- Booth Design, Exhibition, Skincare, ODM, Mannay, Luckinfo, Cosmetic, China Beauty Expo, Shanghai
- Production Technology
- The booth features a central island with a box design that divides the space into two sections: the left side showcases Mannay's self-developed raw materials and professional craftsmanship, while the right side displays Luckinfo's youthful and refreshing products. The use of diverse lighting effects, vibrant color schemes, and detailed design elements, such as neon lights, lightboxes, grid patterns inspired by school notebooks, green canister installations, and conveyor belts, brings the booth to life and highlights the unique characteristics of each party.
- Design Challenge
- The challenge is to create a booth that effectively highlights the unique features of both Mannay and Luckinfo, while seamlessly integrating them into a cohesive design. The designer considers the distinct yet interconnected nature of the two exhibition areas, balancing Mannay's professional and technological image with Luckinfo's youthful and vibrant brand positioning. The use of diverse lighting effects, vibrant color schemes, and detailed design elements are critical in achieving this goal, ensuring a smooth transition and perfect integration between the two sections.
- Research
- The design approach considers multiple aspects, including overall design, color usage, lighting effects, layout flow, and promotional strategies. The designer thoroughly analyzes the relationships and differences between the two exhibition areas, making significant efforts and multiple revisions to deliver an almost perfect design. The research focuses on creating a strong visual impact, enhancing space transparency, and achieving a win-win situation for brand presentation and visitor experience.
- Inspiration
- The inspiration behind the booth design is to create a space that effectively showcases the distinct yet interconnected nature of Mannay and Luckinfo. The designer aims to reflect Mannay's reputation as a professional and technologically advanced skincare ODM factory, while also capturing the youthful and vibrant essence of the Luckinfo brand. The design includes thoughtful elements that embody the production processes and brand philosophies of both Mannay and Luckinfo.
- Project Duration
- The project started in February 2020 in Shenzhen and finished in July 2020 in Shanghai
- Operation Flow
- The booth layout follows a human-centered principle, divided into reception, display, and discussion areas. The central island not only increases the display area, but also ensures a smooth transition and perfect integration between two sections. The functional areas are logically arranged with smooth flow, providing a comfortable and natural visitor experience. The discussion table, surrounded by the product display area, allows clients to admire the exhibits while conversing with staff. The designer also implements creative promotional strategies, including inviting male models to assist on-site and creating giant product models, to enhance the lively atmosphere and attract visitors.
- Team Members
- Wai Ho Cheung
- Image Credits
- Simon Zhou
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