Liv Dach Rlp Vörumerkjahönnun by Nikolai Janz is a highly esteemed winner of the very prestigious 2025 A' Design Award í bronsi in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
BronsGrafík· 2025
Liv Dach Rlp Vörumerkjahönnun
by Nikolai Janz
Client: LIV Dach RLP
A' Design Award í bronsi Winner in Grafík Category
Verified Award Winner
Verify Award Status for #166158The Design
About Liv Dach Rlp Vörumerkjahönnun
Liv Dach Rlp er vörumerki hannað fyrir iðnfélag þakiðnaðarmanna í Þýskalandi. Merkið forðast þakform sem birtast í flestum merkjum þakfélaga og fyrirtækja. Einföldum rúmfræðilegum formum var blandað saman til að mynda hreint og tímalaust tákn. Merkið er stigstærðanlegt og virkar bæði sem lítið táknmerki (favicon) og á stórum auglýsingaskiltum. Hönnunin styður samræmda miðlun bæði á stafrænum miðlum og í prenti. Einfaldleiki táknsins gerir félagið auðþekkjanlegt og eftirminnilegt.
The Recognition
About the A' Design Award í bronsi
Liv Dach Rlp Vörumerkjahönnun vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Liv Dach Rlp Vörumerkjahönnun sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Liv Dach Rlp Vörumerkjahönnun fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is the logo design for the Guild Association of Roofing Crafts. The goal was to create a timeless and clean logo without using typical roof shapes, which are featured in over 90% of logos for roofing associations and companies.
- Dimensions & Packaging
- The logo works equally well as a small favicon and on large-scale billboards.
- Tags
- logo, branding, corporate design, cd, ci
- Production Technology
- Using and combining simple shapes in Adobe Illustrator.
- Design Challenge
- The most challenging part was creating a symbol that stands out from other logos in the industry while still gaining acceptance among the members.
- Research
- First, several interviews were conducted with representatives of the association. Subsequently, the designs of roofing companies from other federal states and guilds were analyzed. The strengths and weaknesses of these designs were evaluated and discussed with the association. Close collaboration with the client was essential to ensure that the result not only looked good but was also fully understood in its entirety.
- Inspiration
- The design needed to work across all platforms and be scalable. It should remain versatile and effective in both digital and print media, not just today but also in the years and decades to come. The simplicity of the logo makes it easy to remember.
- Project Duration
- The project started in September 2023 in Hilden, Germany and finished in January 2024.
- Operation Flow
- The new corporate design ensures consistent communication across all channels and levels, creating a unified brand experience. It's intuitive and adaptable, making it easy to apply in various contexts, from digital to print. The updated visuals improve recognition and engagement by resonating with the target audience. Key elements like typography, color schemes, and imagery are optimized for clarity and impact, resulting in better performance, stronger brand identity, and seamless interaction for all users.
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