Kakao AI Campus Vörumerkjahönnun eftir LMNT Company

Hönnunarverkið Kakao AI Campus Vörumerkjahönnun eftir LMNT Company er hávirt verðlaunaverk sem hlaut hin virtu 2025 A' Design Award í gulli verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

GullGrafík· 2025

Kakao AI Campus Vörumerkjahönnun

eftir LMNT Company

Viðskiptavinur: LMNT Company

Handhafi A' Design Award í gulli í flokknum Grafík

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Heimsækja vefsíðu Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um Kakao AI Campus Vörumerkjahönnun

Kakao AI Campus er vörumerkjahönnun sköpuð fyrir námsrými helgað gervigreind. Háskólasvæðið er opið starfsfólki fyrirtækisins, nærsamfélögum, borgarasamtökum og fólki með takmarkað stafrænt aðgengi, og það styður við þjálfun hæfileikafólks í gervigreind. Vörumerkjakerfið samanstendur af meira en 50 táknmyndum, lykilmyndefni, myndskreytingum, merkingum og formbreytandi hreyfigrafík sem byggð er á þemanu um takmarkalausa möguleika einstaklinga. Nálgunin hönnun fyrir alla bætir sýnileika og leiðbeinir hreyfingu innan og utan rýmisins.

Viðurkenningin

Um A' Design Award í gulli

Kakao AI Campus Vörumerkjahönnun vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Kakao AI Campus Vörumerkjahönnun sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Kakao AI Campus Vörumerkjahönnun skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Kakao AI Campus was created by Kakao Corp. to develop a future AI blueprint for the community.
Open not only to Kakao staff but also to members of local communities, civic groups, and digitally disadvantaged people, it serves as an alternative community to nurture AI talent while implementing ESG principles.
A comprehensive BX design was developed for this symbolic space, establishing principles for operation and designing practical experience programs.
By creating an innovative design that departed from Kakao’s existing identity, the project provided fresh inspiration within the company and fostered an atmosphere for internal branding.
Stærðir og umbúðir: We developed hip and refined graphics, a departure from the typical designs of large corporations, by using Morphing Motion design that transforms.
Reflecting the MZ generation’s lifestyle, we created design elements representing individual identity, completing a
multidimensional experience system with key visuals, illustrations and signage was built around the theme of 'boundless potential of individuals".
The experience design reflects insights from our customer journey analysis.
We maximized visual impact by using an innovative color scheme that breaks away from Kakao’s traditional main color identity guidelines.
Merki: Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Signage Design, Iconography Design, Illustration Design, Campus Design, Space Design
Framleiðslutækni: Adobe Illustrator, Adobe After Effects, Adobe Photoshop
Hönnunaráskorun: As a platform for global AI talent to explore their potential, the space is designed to put ESG philosophy into practice by supporting and nurturing citizens to build a better future for the community rather than focusing solely on corporate profit.
This initiative lays the groundwork for developing global talent for a brighter future and revitalizing local communities across Korea.
A sophisticated and witty design system was developed to communicate these activities and encourage participation more effectively.
Rannsóknir: Kakao AI Campus offers a new paradigm for corporate campuses, focusing on interactive self-growth rather than one-sided, profit-driven training.
The flexible and adaptable space and visual design accommodate diverse individual needs, ensuring higher brand accessibility for all.
The guiding principle of Open Imagination in experience design opens up new possibilities for collaboration and mutual growth with the local community.
This innovative approach is expected to set a new benchmark in the industry.
Innblástur: Over 50 icon assets were created and stylish graphics with morphing motion were developed, designed to resonate with Millennials and Gen Z while breaking away from conventional corporate aesthetics.
These elements evolved into a multi-dimensional experience system of visuals, illustrations, and signage centered on the theme of boundless potential of individuals.
Traditional universal design icons were integrated into key visuals, using a visible Exformation design approach.
Lengd verkefnis: Seoul, Republic of Korea
Verkflæði: A simple and highly visible Exformation design approach and a DFA (Design For All) system were implemented.
This system provides affordances for people of all ages, genders, and abilities, effectively streamlining movement both inside and outside the space.
The Design as Media approach allows employees and the public to discover new facets of the organization.
Liðsmenn: Creative Director: Choe Jangsoon
BX Director: Noh Jihoon
BX Director: Han Hyungmin
BX Designer / BX Strategy & BX Design: Hwang Euiseong
BX Designer / BX Strategy & BX Design: Na Hyunjoo
BX Strategist / Verbal Design: Kim Joeun
BX Strategist / Verbal Design: Ghimb Yerim
BX Designer / BX Design: Choi Sangcheol
BX Designer / BX Design: Kim Sehyeon
BX Designer / BX Design: Hong Sungmin
Myndheimildir: Image #1 : ©2024. LMNT all rights reserved.
Image #2 : ©2024. LMNT all rights reserved.
Image #3 : ©2024. LMNT all rights reserved.
Image #4 : ©2024. LMNT all rights reserved.
Image #5 : ©2024. LMNT all rights reserved.