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Zoom Sýningarkatalógur by Zoltan Berta

Zoom Sýningarkatalógur by Zoltan Berta is a highly esteemed winner of the very prestigious 2025 A' Design Award í silfri in Hönnun prentaðra og útgefinna miðla Competition Category.


SilfurPrentun· 2025

Zoom Sýningarkatalógur

by Zoltan Berta

A' Design Award í silfri Winner in Prentun Category

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Colors

The Design

About Zoom Sýningarkatalógur

Zoom sýningin (Þjóðfræðisafnið, Búdapest) beitir óhefðbundinni nálgun gagnvart safni safnsins. Efnisuppbyggingin mótast af breytingum á sjónarhorni sem kynna hluti og hlutahópa úr nýjum sjónarhornum. Katalógurinn leitast við að kynna þessa nálgun með ýmsum grafískum, bókbands- og prentlausnum. Innri kjölur bókarinnar ber einstakt mynstur fyrir hvert eintak sem er endurtúlkun á útsaumsmótífum sem eru dæmigerð fyrir ungverska þjóðlist. Sýningin var hönnuð af art1st Design Studio, aðalhönnuður Daniel Taraczky.

The Recognition

About the A' Design Award í silfri

Zoom Sýningarkatalógur vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Zoom Sýningarkatalógur sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Zoom Sýningarkatalógur er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Both the exhibition and the book take an unconventional approach, offering a unique perspective on the museum’s collection. The content and visual structure are shaped by shifts in viewpoint, presenting objects and object masses from new angles through exciting and playful solutions. This approach of unrepeatability is reflected in the book’s inner spine, which features a uniquely generated pattern for each copy.
The exhibition designed by art1st Design Studio, lead designer Daniel Taraczky.
Dimensions & Packaging
Dimensions: 225 x 225 mm
232 pages
Tags
book, editorial, catalogue, exhibition, print, generative art, typography, graphic design
Production Technology
Soft cover swiss binding, various inserts in the book block.
Cover: Pergraphica Colours 330g Imperial red
Book Block: Munken Lynx 130g,Glama Basic 110g,Pergraphica Infinite Black 120g
Inspiration
Red is a dominant color in the Hungarian folk art, which also identifies the exhibition's design, similarly with the recurring square shape elements. This is why the book’s design wanted to resemble to an exciting red square. Opening the cover it reveals a stylised decoration on the spine which are the visual reinterpretation of the embroidered motifs typical to the Hungarian folk art. One of the features of the book is these patterns have been uniquely generated for each of the thousand copies.
Project Duration
2024 Budapest
Team Members
Catalogue Graphic designer: Zoltan Berta
Image Credits
Product photos: Zoltan Berta

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