Silfur Grafík · 2025
Honki Factory Sjónræn Auðkenni
- A' Design Award í silfri 2025 in Grafík
- CLIENT: Honki Factory Co.,Ltd
- Estimated Number of Design Views: 57,841
- Verification code 068921EEE6 · Verify this award
Colors
About Honki Factory Sjónræn Auðkenni
Hugmyndin er að opna veginn á Honki háttinn. Hún skilgreinir Honki sem alvöru, að hafa skýrt markmið og taka áþreifanlegar ráðstafanir í átt að því. Þeir sem ná tökum á skipulagðri nálgun að viðskiptaþróun geta notað hana til að skapa nýjar leiðir. Löngunin til að hlúa að mörgum Honki einstaklingum er táknuð í H-laga rammanum sem táknar skipulag, og lógóinu sem er innblásið af verksmiðju og táknar framleiðslu. Breytileg hönnun táknmyndarinnar og letursins endurspeglar aðlögunarhæfni í öllum atvinnugreinum og sviðum.
About the A' Design Award í silfri
Honki Factory Sjónræn Auðkenni vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Honki Factory Sjónræn Auðkenni sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Honki Factory Sjónræn Auðkenni er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Press Kit
- Unique Properties
- The logo reflects the concept of a "Establishing entrepreneurship training centers" where various people, both corporate and individual, can learn about entrepreneurship and increase the number of people willing to take on challenges. The logo was inspired by the "frame" representing the shape of new businesses and the "factory" symbolizing production. The adaptable "H" shaped symbol mark and the variable design of the logotype express that the company can support any type of business.
- Dimensions & Packaging
- The visual design was created using Adobe Illustrator, and the corporate font was made with the font creation software Glyphs.
- Tags
- VI, Visual Identity, Logo, Symbol, Corporate font, Poster, Website, Stationery, Variable
- Production Technology
- "Honki" means "Seriousness," and its passion and spirit of challenge are represented by the bold color red. Both the symbol mark and logotype have a variable design, showing that Honki Factory's services can adapt to any business size or industry. The symbol mark features an open door shape within the frame, symbolizing new opportunities for all companies.
- Design Challenge
- The biggest challenge was how to implement the newly created visual identity. The company's members are not designers, and the application they use most is PowerPoint. To make the VI easy to use, we created PowerPoint templates where users only need to replace text. We also predefined the corporate fonts and colors. Background images for video conferencing and business cards were designed to allow simple text updates, ensuring that anyone can effectively represent Honki Factory Co.,Ltd's corporate identity, regardless of their role.
- Research
- I focused on enhancing the quality of the details. The logo was carefully examined for aspect ratio, the thickness of vertical and horizontal strokes, and optical balance. For the corporate font, in addition to optical adjustments, each character's width and side spacing were precisely calculated. Over 500 test patterns were evaluated during this process. As a result, I won the Silver Award at the Graphis Design Awards 2025 (USA) and were featured in the Japan Typography Yearbook 2025, enhancing Honki Factory Co.,Ltd's brand value.
- Inspiration
- Honki Factory needed to update its visual identity to achieve its vision of "Establishing entrepreneurship training centers." The specific goals were to gain credibility from large corporations and to enhance the company's branding for recruitment. Therefore, a visual identity that represents the company's vision was essential.
- Project Duration
- This project started in June 2022 and was completed in March 2024.
- Operation Flow
- After changing the visual identity, despite having only about 10 employees, the company secured service agreements with over 30 major Japanese corporations within a year. This proves that the visual identity is effective and gives large companies a sense of trust and credibility.
- Image Credits
- Image #1, Art director Daichi Takizawa, Corporate Logo , 2024
Image #2, Art director Daichi Takizawa, Corporate Font, 2024
Image #3, Art director Daichi Takizawa, Website, 2024
Image #4, Art director Daichi Takizawa, Name card, 2024
Image #5, Art director Daichi Takizawa, Poster, 2024
