Cloud Living Room Fyrirtækjamerki by Xiaobing Cheng is a highly esteemed winner of the very prestigious 2025 A' Design Award í silfri in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
SilfurGrafík· 2025
Cloud Living Room Fyrirtækjamerki
Client: Cloud Living Room
A' Design Award í silfri Winner in Grafík Category
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The Design
About Cloud Living Room Fyrirtækjamerki
Cloud Living Room er fyrirtækjamerki hannað fyrir borgarsýningar- og móttökurými í Shenzhen. Merkið byggist á hugmyndinni um glugga sem rammar inn útsýni yfir borgina og framtíð hennar. Einingaformið er dregið af opnunarhreyfingu glugga og minnir jafnframt á sleðastýringar sem notaðar eru í tæknilegum samskiptum. Merkið er byggt á gullinsniði og er prentað með Pantone-staðlituðum litum. Hönnuninni er ætlað að tjá opnun og tengja borgarmenningu við tækni.
The Recognition
About the A' Design Award í silfri
Cloud Living Room Fyrirtækjamerki vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Cloud Living Room Fyrirtækjamerki sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Cloud Living Room Fyrirtækjamerki er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Cloud Living Room symbolizes a reception space at the pinnacle of the city, serving as a bridge connecting the city and the future, people and space, resources and opportunities. "Cloud" represents height and vision, reflecting the project's strategic position at the city's peak, offering a panoramic perspective of the overall landscape. It aims to create an intelligent and futuristic urban exhibition space, providing a platform for interaction, exchange, and experiential display for citizens,
- Dimensions & Packaging
- Packaging box: 400mm * 330mm * 65mm
- Tags
- Design, logo design, Science and Technology Humanities
- Production Technology
- logo design employs the golden ratio, and the materials are printed using Pantone spot colors.
- Design Challenge
- The challenge of this project lies in how to integrate urban intelligence with culture, using graphical methods to convey the concept of a window, and better incorporate technological interactive actions to create a sense of immersion for people.
- Research
- Research Type:This study is interdisciplinary, integrating design aesthetics, brand strategy, and consumer psychology.
- Inspiration
- The Cloud Living Room logo is centered around the concept of a "window," symbolizing the ability to see the beauty and future of the city through this frame. It aims to present the city's culture, developmental achievements, and future vision to the world. The modular design, inspired by the opening form of windows, reflects both the openness and inclusiveness of the space, while also echoing the slider components in technological interactions.
- Project Duration
- The project was established in Shenzhen in 2023.
- Operation Flow
- The Cloud Living Room incorporates human-computer interaction devices, allowing audiences to immerse themselves in the city's culture, developmental achievements, and future vision. The modular slider components enable clear and intuitive page-turning operations, facilitating faster transitions between pages.
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