Seaside Home For Music Fans Upplifunarmarkaðsherferð eftir Taobao Design

Hönnunarverkið Seaside Home For Music Fans Upplifunarmarkaðsherferð eftir Taobao Design er hávirt verðlaunaverk sem hlaut hin virtu 2025 A' Design Award í gulli verðlaun í keppnisflokknum Auglýsinga-, markaðs- og samskiptahönnun.

GullAuglýsingar· 2025

Seaside Home For Music Fans Upplifunarmarkaðsherferð

eftir Taobao Design

Viðskiptavinur: Taobao Design

Handhafi A' Design Award í gulli í flokknum Auglýsingar

159,291

Staðfestur verðlaunahafi

Staðfesta verðlaunastöðu fyrir #171886

Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um Seaside Home For Music Fans Upplifunarmarkaðsherferð

Seaside Home For Music Fans er markaðsverkefni byggt á sviðsmyndum, skapað fyrir tónlistar- og listahátíð sem haldin var í Aranya. Hinum einkennandi teningi vörumerkisins var breytt í leitarljós, ásamt litbrigðum strandlínunnar og formum hljóðbylgna. Sýningarsvæði á staðnum buðu upp á fjölskynjunarupplifanir og tónlistartengda leiki í gegnum gagnvirkar innsetningar. Gagnvirkt beint streymi gerði fjarlægum áhorfendum kleift að skoða svæðin og horfa á tónlistaratriði. Vettvangurinn var byggður með léttri stálgrind, endurnýjanlegum efnum og málningu og textílefnum með lágri losun. Yfir 70.000 aðdáendur sóttu viðburðinn.

Viðurkenningin

Um A' Design Award í gulli

Seaside Home For Music Fans Upplifunarmarkaðsherferð vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Seaside Home For Music Fans Upplifunarmarkaðsherferð sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Seaside Home For Music Fans Upplifunarmarkaðsherferð skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: This project,a collaboration between Tmall Heybox and 2024 Aranya Xiami Music and Arts Festival, employed a scenario based marketing plan to marry the brand with the festival culture. Tmall Heybox transformed its iconic cube into a searchlight to resemble a dazzling stage and a gradient coastline, building an emotional bond between the brand and young audiences. The project created an online and offline marketing matrix, improving brand exposure, audience engagement, and cultural resonance.
Stærðir og umbúðir: This project attracted more than 70,000 fans.
Merki: Aranya Xiami Music and Arts Festival, key visual design for Tmall Heybox, visual expression of Home for Music Fans, theme exhibition areas with multisensory immersive experience, interactive live stream
Framleiðslutækni: The Home for Music Fans employed sustainable, renewable materials with low environmental impact, aiming to create a comfortable venue full of seaside charm for fans to enjoy music. The lightweight steel frame, combined with premium materials and exquisite craftsmanship, ensured safety and durability. Additionally, nontoxic wall paints and curtain fabrics that contain low volatile organic compounds were utilized, contributing to a fresh and safe environment.
Hönnunaráskorun: The challenge was achieving a unity of the brand and the festival. This project subtly married the brand characteristics with the festival culture. The posters echoed the key visual of the festival through visual elements like colors and shapes. The offline stage and the Home for Music Fans were differentiated, with the former for quick experience while the latter for slow consumption. Its combination with the live stream studio provided a seamless experience across online and offline settings.
Rannsóknir: 2024 Aranya Xiami Music and Arts Festival attracted numerous young audiences valuing fashion and quality, aligning closely with the target consumer of Tmall Heybox. The project, taking the festival as the medium, integrated the brand into a cultural landmark, with the Home for Music Fans introducing five major brands for traffic sharing, resulting in great promotional effects both online and offline. It built a marketing loop of product experience, emotional resonance and social sharing.
Innblástur: The iconic cube of Tmall Heybox was transformed into a searchlight. Vivid colors against a black background mimicked a seaside sunset. Geometric blocks and audio waveform brought to mind rhythmic music, and reflections helped create a seaside scenario. The Home for Music Fans, inspired by the Aranya Church, featured a top angle symbolizing upward growth. It extended along the coastline, with exhibition areas corresponding to life moments, echoing the slogan of life is about living a few moments.
Lengd verkefnis: The project was implemented in Aranya from August 30, 2024, to September 1, 2024.
Verkflæði: Offline theme exhibition areas with multisensory immersive experience enabled audiences to experience the products of certain brands and participate in music related games through interactive installations.
Thanks to full process interactive live stream, audiences could virtually tour exhibition areas, watch new product launches, and appreciate performances. This broke the physical limitations of traditional offline activities, ensuring real time online interaction between brands and audiences.
Liðsmenn: Gu Xiaoyuan
Yu Han
Sun Qi
Zhu bin