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House of Smaragd Aðventuaskja by Rilind Hoxha and Haris Murich

House of Smaragd Aðventuaskja by Rilind Hoxha and Haris Murich is a highly esteemed winner of the very prestigious 2025 A' Design Award í bronsi in Gjafavöruhönnun Competition Category.


BronsGjafavörur· 2025

House of Smaragd Aðventuaskja

by Rilind Hoxha and Haris Murich

Client: Smaragd 1969 / Why Agency

A' Design Award í bronsi Winner in Gjafavörur Category

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Colors

The Design

About House of Smaragd Aðventuaskja

House of Smaragd aðventudagatal er skipulögð niðurtalningaraskja úr umhverfisvænum pappír og sjálfbærum efnum, hönnuð til endurnotkunar. Askjan inniheldur fjóra sérpakkaða skartgripi, hver tryggður í aðskildu hólfi. Umbúðir eru endurvinnanlegur og endurnýtanlegur, sem minnkar umhverfisáhrif. Hönnun öskjunnar leyfir stjórnað aðgengi að hverju hólfi og viðheldur óvæntukenndinni á meðan hlutirnir eru verndaðir.

The Recognition

About the A' Design Award í bronsi

House of Smaragd Aðventuaskja vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að House of Smaragd Aðventuaskja sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. House of Smaragd Aðventuaskja fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
House of Smaragd Advent Calendar is a structured countdown box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Dimensions & Packaging
164x164x42mm, Gold plated & ecologically colored recycled paper.
Tags
Christmas, Advent, Gifts, Jewelry, Marketing, Packaging.
Production Technology
Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Design Challenge
The hardest part was what the theme of the advent box was gonna be.

The first themes were including miracles and surprises, but then we opted for a royalty like direction, for example House of Tudor.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Research
The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Inspiration
The advent box takes inspiration from vintage advent boxes, incorporating a classic multi-compartment structure that enhances the anticipation of weekly reveals. Traditional advent calendars featured individually sealed sections, a concept replicated here with four separate compartments, each containing a unique jewelry piece.
Project Duration
The project piloted in 2023 for the 2024 season, and an initial prototype was released in limited quantities. The final presented version was produced in November 2024, and released on the 9th of December 2024. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Operation Flow
The front part is opened and there are four boxes inside, which are removable. Each of the boxes contains a piece of jewelry.
Team Members
Rilind Hoxha - Executive Direction & Production
Haris Murich - Creative Direction
Image Credits
Filip Shutarov

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