Hönnunarverkið 94Hilook Hönnun fyrirtækjaímyndar eftir Eason Liu and Elvis Ku er hávirt verðlaunaverk sem hlaut hin virtu 2026 A' Design Award í bronsi verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.
BronsGrafík· 2026
94Hilook Hönnun fyrirtækjaímyndar
eftir Eason Liu and Elvis Ku
Viðskiptavinur: DaDao International Brand Research & Design Institute
Handhafi A' Design Award í bronsi í flokknum Grafík
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Um 94Hilook Hönnun fyrirtækjaímyndar
94HiLook er fyrirtækjaímyndarkerfi hannað fyrir blandaða verslun sem sameinar sérvalda stórmarkaðsvöru, yakiniku-veitingastað og kaffibar. Merkið sameinar nautshorn, fiskssporð og tölustafinn 94 til að tákna úrval afurða af landi og úr sjó. Rauða og svarta litapallettan sækir innblástur í japanskt lakklistmuni, með gulli, bláu og ljósgráu sem stuðningslitum. Hönnunin vísar til handverksanda Tsukiji-markaðarins í Tókýó. Einingaskiptar uppsetningarreglur beita ímyndinni á skilti, umbúðir, framhlið verslunarinnar og samfélagsmiðla.
Viðurkenningin
Um A' Design Award í bronsi
94Hilook Hönnun fyrirtækjaímyndar vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að 94Hilook Hönnun fyrirtækjaímyndar sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. 94Hilook Hönnun fyrirtækjaímyndar fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
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Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- The brand's core principles are "Freshness, Quality, Trendiness". CI Design focuses on the integrated application of cultural translation, incorporating the cultural atmosphere and artisan spirit of Tokyo's Tsukiji Market. The visual core combines bull horns and a fish tail with the numeral "94", symbolizing the brand's dedication to professional product selection and culinary craftsmanship, while the primary color scheme uses red and black inspired by Japanese lacquerware.
- Stærðir og umbúðir
- This is a non-physical identity system comprising logo design, brand color palette, typography, and modular layout rules. It is applied across digital and physical channels, including storefront facade, signage, packaging, and social media.
- Merki
- CIS Design, Logo Design, Dadao, Taiwan, 94HiLook
- Framleiðslutækni
- The logo combines bull horns, a fish tail, and the number 94, symbolizing expertise in curating products from both land and sea. Inspired by traditional Japanese lacquerware, the red and black color scheme highlights meat in the supermarket and fire in the yakiniku area, creating both cultural depth and visual impact. Supporting colors such as gold, blue, and light gray add diversity and reflect the lively spirit of Tsukiji Market. The building facade takes cues from Japanese fabric door curtains, continuing the red and black palette.
- Hönnunaráskorun
- Positioned as a community supermarket, the space encourages inclusivity through coffee gatherings, curated product displays, and yakiniku dining, fostering connections among diverse users. Digital menus reduce paper waste, and multilingual visuals improve access to information. The overall design merges modular visual identity with spatial planning to reflect the brand belief that good design supports sustainability. This system builds emotional ties with customers, promoting thoughtful choices in buying and eating, while supporting local brands and responsible food culture.
- Rannsóknir
- The brand is renamed as 94HiLook. In Chinese semantics, this name intuitively evokes fresh meat products and is also chosen considering the aesthetic balance of the font strokes. The design incorporates the owner's aspiration for the cultural experience of Tsukiji Market and translates the brand's meticulous, refined traits, corresponding to the artisan spirit, into visual vocabulary. This allows customers to personally participate in the journey of ingredients, from selection and preparation to enjoyment, and review their food choices through the experience.
- Innblástur
- The founder of 94HiLook leveraged their professional chef background and years of experience in live streamed product selection to create a hybrid store combining Japanese yakiniku, a supermarket, and a coffee bar. The initial purpose of the brand refresh was to enhance the quality of the pickup store and transform it into a hybrid supermarket, restaurant operation. This was ultimately refined into an upscale curated supermarket combined with individual yakiniku and a coffee bar.
- Lengd verkefnis
- The project finished in 2025 in Taiwan.
- Verkflæði
- The modular identity system prioritizes clarity and a defined information hierarchy, ensuring effective communication. It integrates online and offline channels according to brand needs, enabling the team to operate efficiently using standardized guidelines. The rebrand to 94HiLook uses "94", which phonetically resembles meaning "just is" in Chinese, to directly convey the brand message. Geometric subsidiary patterns streamline promotional material production, using orderly aesthetics to balance vibrant product colors, enhancing marketing flexibility and efficiency.
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