Coffee Machine Lykilmyndaplaköt by Edward Lu is a highly esteemed winner of the very prestigious 2026 A' Design Award í járni in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
JárnGrafík· 2026
Coffee Machine Lykilmyndaplaköt
by Edward Lu
Client: Lumine
A' Design Award í járni Winner in Grafík Category
Verified Award Winner
Verify Award Status for #175312The Design
About Coffee Machine Lykilmyndaplaköt
Coffee Machine er sett af lykilmyndaplakötum sem hönnuð voru fyrir línu af kaffivélum. Plakötin víkja frá þeim afslappaða lífsstílsmyndheimi sem algengur er í kynningum á kaffivélum og leggja þess í stað áherslu á langa arfleifð og þýska verkfræði. Ljósgeisli tengir fortíðina við nútímann í hverri senu. Fjórum vörulínum eru gefin fjögur þemu: iðnaðaríhlutir, tækninýjungar, heimsþekkt kennileiti og verkfræðiundur. Tannhjól, rafrásarkubbar, smækkuð byggingarlist og reikistjörnur alheimsins þjóna sem sjónrænar myndlíkingar. Senurnar voru byggðar og myndgerðar í þrívíddarhugbúnaði.
The Recognition
About the A' Design Award í járni
Coffee Machine Lykilmyndaplaköt vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Coffee Machine Lykilmyndaplaköt sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Coffee Machine Lykilmyndaplaköt er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The history of coffee machines dates back to the early 1900s. The theme of the visuals is the conveyance of German engineering excellence and its enduring legacy spanning over a hundred years.
To make the products stand out, the design diverged from the conventional communication approach that emphasizes a leisurely lifestyle, commonly seen in coffee maker promotions, by focusing on creativity rooted in the long-standing heritage and distinctive German engineering excellence. - Dimensions & Packaging
- The original posters were designed at 3634px x 2045px, 72 dpi.
- Tags
- Graphic Design, Key Visual, Advertisement Design, Poster
- Production Technology
- The scene is built and rendered in 3D softwares including 3DS and Rhino, and refined in Photoshop.
- Design Challenge
- The most challenging part was balancing the products' heritage with a modern, youthful expression and conveying the core product value precisely through visual metaphors.
The challenge lies in striking a balance between technical precision (e.g., chip structure) and emotional appeal (e.g., "world flavors") to fulfill both functional and cultural expectations of coffee machine users. - Research
- Through research on varieties of coffee from around the world, we gained a deeper understanding of coffee and its machines. This allowed us to categorise four series into four unique themes: industrial components, technological innovations, global landmarks, and engineering marvels, infusing each line with a distinct identity while effectively differentiating their features and tiers.
- Inspiration
- The visual concept features a beam of light stretching from the past to the present, connecting history with modernity.
EQ300 transitions from ancient mechanics to today's refined craftsmanship.
EQ500 evolves from early integrated circuits to modern chips.
EQ700 journeys from the ancient Roman Colosseum to the modern Sydney Opera House.
EQ900 showcases the progression from one of the first coffee machines in the early 1900s to today's advanced countertop machine. - Project Duration
- The project started in December 2024 and ended in April 2025.
- Operation Flow
- Visual symbolism is used in the designs:
Gears and circuit chips metaphorically represent "Hardcore Smart Extraction".
Miniature architectural landscapes symbolize "Global Flavors".
Cosmic planets embody "Premium Futurism".
The design uses layered narrative approach. A tiered storytelling structure links product offerings and attributes, strengthening the "Tech-Culture-Future" narrative arc.
Using multi-scale visuals (micro to macro), the design honors German craftsmanship and reimagines future coffee experiences, bridging technical precision with creative storytelling. - Team Members
- Creative Director: Edward Lu
Planner: Penn Pan
Project Management: Cindy Li
3D Designers: Shihao Sun and Qi Qian
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