Hönnunarverkið Montigo Wonderland Frágangur verslunar eftir Chong Hean Teo er hávirt verðlaunaverk sem hlaut hin virtu 2026 A' Design Award í bronsi verðlaun í keppnisflokknum Innanhúss- og sýningarhönnun.
BronsInnanhúss· 2026
Montigo Wonderland Frágangur verslunar
eftir Chong Hean Teo
Viðskiptavinur: Montigo
Handhafi A' Design Award í bronsi í flokknum Innanhúss
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #178898Hönnunin
Um Montigo Wonderland Frágangur verslunar
Montigo Flaggskipsverslunin kannar hvernig rýmishönnun getur haft áhrif á stemningu innan verslunarumhverfis. Verkefnið, sem staðsett er í Kuala Lumpur, kynnir yfirvegað andrúmsloft sem stendur í mótsögn við umhverfið í verslunargeiranum. Rýmið er skipulagt í kringum skúlptúrískan sýningarflöt sem leiðir hreyfingu og veitir sjónræna staðsetningu. Bogadregnar hillur og stýrð lýsing styðja við mjúka umferð og hvetja til afslappaðrar könnunar. Hófstillt efnisval gerir vörulitunum kleift að haldast sjónrænt skýrir, og færir áhersluna frá kynningu yfir á upplifun og samspil.
Viðurkenningin
Um A' Design Award í bronsi
Montigo Wonderland Frágangur verslunar vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Montigo Wonderland Frágangur verslunar sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Montigo Wonderland Frágangur verslunar fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- The Montigo Flagship Store redefines retail as an immersive spatial narrative rather than a transactional environment. Anchored by a monumental sculptural centerpiece, the space establishes a strong visual axis that draws visitors inward. Curved display walls and layered shelving create a continuous flow, encouraging exploration while enhancing product visibility. Soft lighting and pastel tones introduce a sense of calm within a high energy shopping context, positioning the store as an experience led destination that elevates everyday objects into moments of discovery.
- Stærðir og umbúðir
- The flagship occupies approximately 780 square feet within a double-volume retail unit. Architectural elements are designed at human scale with curved display walls optimised for ergonomic reach and visual continuity. Ambient lighting is set at approximately 4000K, with focused product lighting at 5000K for accurate colour rendering. The immersive LED display system supports high-resolution dynamic content synchronised with spatial zones. All dimensions and systems comply with local building and safety regulations.
- Merki
- experiential retail, flagship store design, interior architecture, monumentality, immersive retail, digital storytelling, spatial centrality, Malaysian design, retail innovation, user experience
- Framleiðslutækni
- The interior was realised using a combination of thermoformed architectural panels, custom built joinery, and modular display systems. Curved wall elements were fabricated using CNC milled substructures to achieve seamless surfaces. The central sculptural installation employs a lightweight steel frame with composite cladding for stability and reduced load. Immersive LED display walls are integrated into shelving systems with concealed cable routing and calibrated colour control. Low VOC finishes and energy-efficient lighting were applied throughout.
- Hönnunaráskorun
- The primary challenge was translating monumentality and emotional calm into a compact retail footprint located within the most visually saturated environments in Kuala Lumpur. The design needed to balance architectural presence with commercial practicality, integrate immersive digital media without overwhelming the space, and meet strict mall regulations, structural limitations, and construction timelines while maintaining a coherent experiential narrative.
- Rannsóknir
- This project employed qualitative spatial research to explore how monumentality and calm can influence retail behaviour. Objectives focused on reducing sensory fatigue in high density shopping environments. Methods included site observation, customer journey mapping, and prototyping of spatial layouts and lighting. Findings indicated that centralised layouts and restrained stimuli increased dwell time and engagement. The research demonstrates how experience centric design can redefine contemporary retail environments.
- Innblástur
- The design is inspired by the architectural ambition in Kuala Lumpur and its transformation through iconic landmarks such as the Petronas Twin Towers, Merdeka 118 and Tun Razak Exchange. These structures represent progress, optimism and a redefinition of the city skyline. The flagship store aspires to achieve a similar impact at a human scale, introducing a calm and distinctive environment within a dense commercial setting. It is conceived as a contemporary landmark that reflects local identity while projecting a forward looking retail vision.
- Lengd verkefnis
- The project was designed and realised in 2025 and is located at Pavilion Bukit Bintang, Kuala Lumpur, Malaysia, within the primary shopping and tourism district.
- Verkflæði
- Visitors enter into a visually calm space that slows movement and draws attention toward a central sculptural display. Circulation follows gentle curves around the core, encouraging intuitive exploration. Product discovery unfolds gradually through colour, light, and digital storytelling, before concluding at a customisation counter. The layout transforms shopping into a deliberate, immersive experience rather than a transactional activity.
- Einkaleyfi
- Trademark (2024) Montigo.
- Myndheimildir
- Image #1: Photographer All Is Amazing, Montigo Flagship Store, 2025.
Image #2: Photographer All Is Amazing, Montigo Flagship Store, 2025.
Image #3: Photographer All Is Amazing, Montigo Flagship Store, 2024.
Image #4: Photographer All Is Amazing, Montigo Flagship Store, 2025.
Image #5: Photographer All Is Amazing, Montigo Flagship Store, 2025.
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