Hönnunarverkið Prepd Frumhlutverk: Vörumerkjaímynd eftir Cansu Dagbagli Ferreira er hávirt verðlaunaverk sem hlaut hin virtu 2026 A' Design Award í bronsi verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.
BronsGrafík· 2026
Prepd Frumhlutverk: Vörumerkjaímynd
eftir Cansu Dagbagli Ferreira
Viðskiptavinur: Cansu Ferreira
Handhafi A' Design Award í bronsi í flokknum Grafík
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Staðfesta verðlaunastöðu fyrir #181178Hönnunin
Um Prepd Frumhlutverk: Vörumerkjaímynd
Bókartexti: Prepd er nýstárlegur matarsendingarvettvangur sem breytir uppskriftum stafrænna áhrifavalda í fagmannlega tilbúnar máltíðir. Ímynd hans byggist á djörfu, nútímalegu útliti sem er hannað til að umbylta matartæknigeiranum. Með snjöllu textamerki sem sýnir steikarpönnu í neikvæðu rými og hávægri grænni og límónugulri litapallettu, fagnar vörumerkið tengingunni milli skapenda og neytenda. Með tjáningarríkri, mannmiðaðri ljósmyndun og hreinni rúmfræði breytir Prepd því að skruna í áþreifanlega, hágæða matarupplifun.
Viðurkenningin
Um A' Design Award í bronsi
Prepd Frumhlutverk: Vörumerkjaímynd vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Prepd Frumhlutverk: Vörumerkjaímynd sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Prepd Frumhlutverk: Vörumerkjaímynd fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
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- Einstakar eiginleikar
- Prepd is a cloud kitchen marketplace bridging digital creator culture with tangible culinary experiences. It allows users to order influencer curated recipes prepared by professional chefs. The identity features a clever logotype with a negative space frying pan within the letter "p," symbolizing the behind the scenes. Using a disruptive forest green and lime palette, the design moves away from typical fast food aesthetics to position itself as a premium, personality driven taste platform.
- Stærðir og umbúðir
- Colors selected in all systems: RGB, CMYK and Pantone to ensure the maximum loyalty.
- Merki
- food, app, delivery, digital, modern, colorful
- Framleiðslutækni
- The project utilized a "Diverge and Converge" design thinking methodology. During the Diverge phase, extensive UI/UX audits of food delivery competitors were conducted to identify visual fatigue in the sector. In the Converge phase, custom vector work in Adobe Illustrator was used to refine the negative-space logo for scalability across digital icons and physical touchpoints like branded items. Extensive photographic art direction was applied to ensure a "human-first" aesthetic across billboards and social assets.
- Hönnunaráskorun
- The primary challenge was creating a brand that felt as vibrant as social media content without appearing "cheap" or "temporary." As a cloud kitchen, the brand lacks a physical restaurant space, so the packaging and digital presence had to carry the entire weight of the brand's premium positioning. Overcoming the "sterile" perception of food-tech required a human-first photography style and a sophisticated color palette that feels grounded in quality (Deep Green) while remaining energetic (Lime).
- Rannsóknir
- Type: Qualitative Consumer Behavior Research. Objectives: To bridge the gap between social media engagement and food consumption. Methodology: Social media sentiment analysis and trend mapping. Tools: Competitive landscape auditing and mood-board testing. Participants: Gen Z and Millennial "foodie" demographics. Results: Identified that users feel a strong emotional connection to influencer content but lack accessible ways to taste it. Insights: A confident, "loud" visual identity increases brand trust in the cloud-kitchen model. Impact: The design creates a new retail category for "Creator-Led Dining."
- Innblástur
- The project is inspired by the modern phenomenon of scrolling for taste, where food lovers crave recipes seen on social media but lack the time or skill to replicate them. The design language draws from "digital to physical" transitions, mirroring the energy of influencer content—bold, candid, and high-impact. The minimalist geometric system was inspired by professional kitchen precision, while the playful typography and hidden symbols reflect the joy and creativity found in food curation.
- Lengd verkefnis
- 6 months, France and Saudi Arabia
- Verkflæði
- For Prepd, the interaction bridges the digital and physical worlds through a seamless three-step flow: discover, order, and experience. Users browse a curated marketplace of dishes they have seen online, the recipes from their favortie influencer. Upon delivery, the branding takes center stage; the clever frying pan logo on the packaging signals a transition from a digital craving to a professional culinary reality. This tactile interaction, combined with premium sustainable materials and human-first imagery, transforms a standard delivery into a high-personality event that feels both personal and exclusive.
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