Shiftcam 240mm Super Zoom Farsímamyndavélarlinsa by Kl Chiu is a highly esteemed winner of the very prestigious 2026 A' Design Award í silfri in Hönnun myndavéla og ljósmyndabúnaðar Competition Category.
SilfurLjósmyndabúnaður· 2026
Shiftcam 240mm Super Zoom Farsímamyndavélarlinsa
by Kl Chiu
A' Design Award í silfri Winner in Ljósmyndabúnaður Category
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The Design
About Shiftcam 240mm Super Zoom Farsímamyndavélarlinsa
Shiftcam 240mm Super Zoom er aðdráttarlinsa hönnuð fyrir farsíma. Linsan er stillt fyrir síma með 5x periskóp-myndavélareiningum og gefur sjónrænt útsýni sem samsvarar um 10x aðdrætti. Fjórir staflanlegir makróbreytar breyta sömu drægni í langdrægri makróljósmyndun, allt að 40x. Hólkurinn og festingin eru úr endurunnu áli og nota snúningslæsingarkerfi fyrir hraða og örugga áfestingu. Framhluti linsunnar er hafður mjór svo segulaukahlutir haldast nothæfir á meðan linsan er á sínum stað. Fyrirferðarlítil hönnunin gerir settið vasavænt.
The Recognition
About the A' Design Award í silfri
Shiftcam 240mm Super Zoom Farsímamyndavélarlinsa vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Shiftcam 240mm Super Zoom Farsímamyndavélarlinsa sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Shiftcam 240mm Super Zoom Farsímamyndavélarlinsa er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 240mm Super Zoom Tele lets phones capture what eyes can’t: true optical reach with telephoto compression and DOF, while revealing micro-detail up close without sacrificing image quality. A 240mm Super Tele tuned for today’s 5× periscope phones delivers a ~10× optical view; four stackable macro converters turn that reach into long-range macro (up to 40×). It extends shots the phone alone can’t –wildlife, architecture, portraits, textures, and small components stay clean and sharp.
- Dimensions & Packaging
- 42.5 x 52.6
- Tags
- Mobile Lens, Mobile Camera, Mobile Photography, Telephoto Lens, Macro Photography
- Production Technology
- Recycled-aluminum barrel and mount are engineered around an S-Mount twist-lock for fast, repeatable seating – quick to attach, secure in use. The design language stays intentionally narrow at the first section so the MagSafe zone remains usable while the lens is mounted, letting grips and powerbanks snap on as part of a full shooting ecosystem. A compact, lightweight architecture keeps the kit pocketable and ready to shoot in seconds.
- Design Challenge
- The challenge was to compress super-zoom power into the smallest possible lens without sacrificing usability. It needed to stay pocketable and quick to mount, support a smooth zoom-to-macro workflow, and remain slim enough at the front to keep MagSafe accessories usable during shooting. Small, powerful, and ecosystem-ready – at the same time.
- Research
- Built on years of mobile optics development and deep understanding of periscope camera technology, we iterated the 240mm Super Zoom Tele through intensive in-house prototyping. Optical engineers and UX/interaction designers worked side by side, refining optics, mount geometry, and handling through real-world shooting and image comparisons. The final design resolves the core tension – size vs power vs ease. Delivering a small, powerful lens that’s quick to mount and consistent in use.
- Inspiration
- The request was clear: make it pocketable. Small, versatile, powerfu. Built to complement the phone as the only lens kit you’ll need. We focused on periscope-optimized optics tuned for today’s 5× tele modules in a compact, quick-mount design: low hassle, fast to deploy, ready for the moment. It’s a bring-everywhere lens for everyday shooters and creators – travel, daily walks, concerts, crowded venues – so users can frame distant faces, isolate subjects, and reveal fine textures in seconds.
- Project Duration
- Started April 2025, presented in IFA exhibition sep 2025, ended November 2025.
- Operation Flow
- The 240mm Super Zoom Tele is built for speed: twist, lock, shoot. The S-Mount twist-lock gives a clear confirmation when seated, so it’s secured and ready in seconds. Instead of swapping lenses, stack macro adapters to turn reach into long-range macro fast. Slim and MagSafe-friendly up front, it stays pocketable between shots. Quick to mount, quick to adapt, so the shot happens before the moment passes. The flow stays simple: lock, stack, capture farther frames and closer textures.
- Team Members
- Benson KL Chiu
Armand van Oord - Image Credits
- Armand van Oord
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