Identity Created by Consumer (ICC) Fyrirtækjaauðkenniskerfi by Jone Aleksiunaite is a highly esteemed winner of the very prestigious 2013 A' Design Award í bronsi in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
BronsGrafík· 2013
Identity Created by Consumer (ICC) Fyrirtækjaauðkenniskerfi
Client: Vilnius Academy of Arts
A' Design Award í bronsi Winner in Grafík Category
Verified Award Winner
Verify Award Status for #27919The Design
About Identity Created by Consumer (ICC) Fyrirtækjaauðkenniskerfi
Sjálfsmynd sköpuð af neytendum er kvikt fyrirtækjaauðkenniskerfi þróað fyrir nútímalistasafn. Kerfið sameinar fastan hluta og kvikan hluta. Grunnsjónræn atriði og prentað sett mynda fasta hlutann. Kviki hlutinn er byggður úr gögnum sem gestir skapa. Hver gestur framleiðir persónulegt tákn og mynd af hreyfingu. Þessi atriði eru síðan notuð fyrir minjagripi, hreyfimyndir og kvikt merki sem birtist á vefsíðunni og á stafrænum skjám. Myndefnið er gert með vektorgrafík og upptökum af myndbandi.
The Recognition
About the A' Design Award í bronsi
Identity Created by Consumer (ICC) Fyrirtækjaauðkenniskerfi vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Identity Created by Consumer (ICC) Fyrirtækjaauðkenniskerfi sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Identity Created by Consumer (ICC) Fyrirtækjaauðkenniskerfi fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
- Dimensions & Packaging
- The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
- Tags
- Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
- Production Technology
- The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
- Design Challenge
- To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
- Research
- Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
- Inspiration
- Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
- Project Duration
- February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
- Operation Flow
- The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.
In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising. - Team Members
- Student Jone Aleksiunaite
Lecturer Marius Bartkus
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