SugarLady Ladies Brand Pop-up Store Innanhússhönnun Popup-verslunar by Prism Design is a highly esteemed winner of the very prestigious 2017 A' Design Award í silfri in Innanhúss- og sýningarhönnun Competition Category.

SilfurInnanhúss· 2017

SugarLady Ladies Brand Pop-up Store Innanhússhönnun Popup-verslunar

by Prism Design

Client: Prism Design

A' Design Award í silfri Winner in Innanhúss Category

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Colors

The Design

About SugarLady Ladies Brand Pop-up Store Innanhússhönnun Popup-verslunar

SugarLady er innanhússhönnun sprettiglugga-verslunar (popup store) sem sköpuð var fyrir kvenfataframleiðanda í Sjanghæ, Kína. Sykurkristallinn er notaður sem meginþema og tengir innra rýmið við nafn vörumerkisins. Hver sýningareining er byggð upp úr stálgrind sem klædd er iðnaðarnælonefni. LED-ljósaplötur, 600 sinnum 600 millimetrar að stærð, lýsa einingarnar innan frá svo hver eining glóir mjúklega. Einingarnar eru einfaldar og léttar, sem gerir kleift að setja þær saman, færa til og endurraða á fjölbreyttan hátt. Heildarflatarmálið er 6 sinnum 10 metrar og inniheldur mátunarklefa.

The Recognition

About the A' Design Award í silfri

SugarLady Ladies Brand Pop-up Store Innanhússhönnun Popup-verslunar vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að SugarLady Ladies Brand Pop-up Store Innanhússhönnun Popup-verslunar sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. SugarLady Ladies Brand Pop-up Store Innanhússhönnun Popup-verslunar er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Dimensions & Packaging: The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tags: Sugar, Woman cloth
Production Technology: The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Design Challenge: As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Research: The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Inspiration: The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Project Duration: The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Operation Flow: The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Team Members: Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Image Credits: Photographer:MAKOTO ADACHI