Fattoria il Gambero - Winery Sjónræn Sjálfsmynd by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award í járni in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
JárnGrafík· 2017
Fattoria il Gambero - Winery Sjónræn Sjálfsmynd
Client: Ferrariodesign
A' Design Award í járni Winner in Grafík Category
Verified Award Winner
Verify Award Status for #57420The Design
About Fattoria il Gambero - Winery Sjónræn Sjálfsmynd
Fattoria il Gambero setti sig á markaðinn með kraftmikilli og nútímalegri nálgun til að efla sína eigin sögu, sem nær aftur til 1880. Þetta er ástæðan fyrir vörumerki hins stílfærða „G“; það miðlar tilfinningu fyrir korktappa sem tekur af flösku og líkist veginum sem liggur að fyrirtækinu. Sans serif leturgerðin bætir efnivið í þetta nokkuð óhlutbundna tákn og tengir forna fortíð sína óumflýjanlega við nútímann. Litirnir gefa allri myndinni nýstárlegan blæ, en ákveðin einkenni fortíðar eru varðveitt, til dæmis í upphleyptum pappír bæklingsins.
The Recognition
About the A' Design Award í járni
Fattoria il Gambero - Winery Sjónræn Sjálfsmynd vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Fattoria il Gambero - Winery Sjónræn Sjálfsmynd sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Fattoria il Gambero - Winery Sjónræn Sjálfsmynd er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
- Production Technology
- The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
- Inspiration
- The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
- Project Duration
- The project started in April 2004 an finish on May 2013
- Team Members
- Creative Director: Laura Ferrario
Photo: Sauro sorana - Image Credits
- Fotoforma
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