Logotype SETMA Lógót by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2019 A' Design Award í bronsi in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
BronsGrafík· 2019
Logotype SETMA Lógót
Client: Mateus Matos Montenegro
A' Design Award í bronsi Winner in Grafík Category
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- Verified Award Winner
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The Design
About Logotype SETMA Lógót
SETMA, ferðamála- og umhverfisskrifstofa sveitarfélaga Jijoca de Jericoacoara, er vörumerki táknar samfellda landslag og náttúruperlur borgarinnar, frá Bláa lóninu, Serrote, götuðum steini, sjónum og táknrænu sólarlagi við sandalda. Hönnuðurinn sameinaði alla þessa þætti í samræmdu formi með því að nota sínusbylgjur bogna þætti, sem tákna tíðni, jafnvægi og jafnvægi milli allrar náttúrufegurðar og upplifunar sem borgin veitir, þykir fallegt af íbúum sínum og mörgum gestum um allan heim.
The Recognition
About the A' Design Award í bronsi
Logotype SETMA Lógót vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Logotype SETMA Lógót sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Logotype SETMA Lógót fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The SETMA, the Municipal Tourism and Environment secretariat, brand of Jijoca de Jericoacoara must be what the municipality and its environment represents for all the people who enjoy the unique and wonderful moments of happiness and peace there. It must be an extremely expressive brand, but light and harmonious. A visual representation of a paradise.
- Dimensions & Packaging
- The logo showcases the five colorful natural elements that unify and represent the city of Jijoca de Jericoacoara. We transformed these elements in icons and unified those using harmonious sine waves curves, implying they are all part of one environment. We overlapped the elements that connects between themselves.
- Tags
- Jijoca de jericoacoara, setma, logotype, environment, harmony, transcendent, tourism
- Production Technology
- The mais insight of the design was to unify all the main city elements using the harmony that their own environment provides, with the sine curves waves in resonance with nature.
- Design Challenge
- The main creative challenge in the concept was to find a way to be simple, but at the same time represents the whole city, environment and the amazingness feeling of freedom, all together connected with nature.
We found this harmony in the sine waves that represent all life. We are all made of energy waves that resonate with each other and our environment. - Research
- The research for the design was to find what where the main elements of the city. Witch ones represented more the city as a whole. The collection of data came from a study related do images from social media and which ones were most shared by its visitors.
- Inspiration
- The logotype appropriates the natural wonders of the municipality to represent in a drawing everything that it offers to its tourists and visitors. From the lagoon, the serrote, the pierced stone, the sea and the iconic sunset on the dunes.
To unify all these elements, we use harmonious curved sine-wave elements, which represent the frequency, balance, harmony and equilibrium between all the natural beauty and the transcendent experience it provides. - Project Duration
- The project started by the end of January 2018 and ended in the middle of March 2018.
- Operation Flow
- From the beginning of the project, the main idea was to have a harmony, an energy, a flow in which the design would represent the environmental wonders with de transcendent feeling of its users.
- Team Members
- Mateus Matos Montenegro
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