InterBrasil Logotype Redesign Endurhönnun Vörumerkis by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award í silfri in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
SilfurGrafík· 2020
InterBrasil Logotype Redesign Endurhönnun Vörumerkis
Client: InterBrasil
A' Design Award í silfri Winner in Grafík Category
Verified Award Winner
Verify Award Status for #86886The Design
About InterBrasil Logotype Redesign Endurhönnun Vörumerkis
Innblásturinn fyrir endurskoðun og endurhönnun vörumerkisins voru breytingar á nútímavæðingu og samþættingu í menningu fyrirtækisins. Hönnun hjartans gæti ekki lengur verið utanaðkomandi vörumerki og hvatt til samstarfs bæði innra með starfsmönnum, heldur einnig við viðskiptavini. Sameinað sameining milli ávinnings, skuldbindingar og þjónustu gæði. Frá löguninni í litina, nýja hönnunin samlagaði hjartað í B og heilsukrossinn í T. Orðin tvö sameinuðust í miðjunni og lógóið var eins og eitt orð, eitt tákn og sameinaði R og B í hjartað.
The Recognition
About the A' Design Award í silfri
InterBrasil Logotype Redesign Endurhönnun Vörumerkis vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að InterBrasil Logotype Redesign Endurhönnun Vörumerkis sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. InterBrasil Logotype Redesign Endurhönnun Vörumerkis er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle. - Dimensions & Packaging
- Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
- Tags
- Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
- Production Technology
- The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
- Design Challenge
- The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
- Research
- A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow. - Inspiration
- Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
- Project Duration
- Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
- Operation Flow
- The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
- Team Members
- Mateus Matos Montenegro
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