Peace and Presence Well-Being Vörumerki by Lisa Winstanley is a highly esteemed winner of the very prestigious 2020 A' Design Award í silfri in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
SilfurGrafík· 2020
Peace and Presence Well-Being Vörumerki
Client: Peace & Presence Well-being UK
A' Design Award í silfri Winner in Grafík Category
Verified Award Winner
Verify Award Status for #87317The Design
About Peace and Presence Well-Being Vörumerki
Peace and Presence Well-being Er heildrænt meðferðarfyrirtæki með aðsetur í Bretlandi sem veitir þjónustu eins og svæðanudd, heildrænt nudd og reiki til að yngja upp líkama, huga og anda. Myndmál P&PW vörumerkisins er byggt á þessari löngun til að kalla fram friðsælt, róandi og afslappandi ástand innblásið af nostalgískum bernskuminningum um náttúruna, sérstaklega teiknað af gróður og dýralífi sem finnast í árbökkum og skóglendi. Litapallettan sækir innblástur frá Georgian Water eiginleika í bæði upprunalegu og oxuðu ástandi og nýtir aftur fortíðarþrá liðinna tíma.
The Recognition
About the A' Design Award í silfri
Peace and Presence Well-Being Vörumerki vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Peace and Presence Well-Being Vörumerki sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Peace and Presence Well-Being Vörumerki er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Peace and Presence Wellbeing Is a UK based holistic therapy brand providing services such as reflexology, holistic massage and reiki to rejuvenate the body, mind and spirit. The P&PW philosophy is to help clients to find a state of stillness with an insight into inner peace by paying attention to what is now with a kind heart. Let go... be open to pure relaxation, comfort and bliss.
- Dimensions & Packaging
- Business card 90mm x 55mm Letterhead 210mm x297mm
Printed using metallic copper foil on textured matte recycled stock - Tags
- branding, visual identity, logo, stationery, packaging, merchandise
- Production Technology
- Brand logo is printed using a copper foil wherever possible.
Alternatively a Pantone 876 metallic copper spot colour is used
Stationery printed on a textured matte recycled stock.
The design was created by focussing on a human centric approach. The client was involved at all stages and it was through in-depth personal interviews that the visual language was developed. - Design Challenge
- The resulting visual system for Peace and Presence Wellbeing was crafted from in-depth interviews with the client with a view to establishing key motivations behind the company and the key aims of the brand. These interviews provided insights which helped structure the aesthetics and underpin the visuals with the values of the company
- Research
- After initial consultation mindmaps and moodboards were created, leveraging on the themes of water and nature and attempting to find a delicate, calming, almost nostalgic aesthetic. Copper tones, both in its natural and oxidised state, were inspired by ageing garden water fountains and the flora and fauna of woodland streams inspired the illustrative aspect of the brand. A clean and minimal logotype was designed to reflect the desire to appeal to a high end clientele, yet this somewhat sharp minimalism was balanced and softened with natural textures and organic illustration.
- Inspiration
- The desire to invoke a peaceful, calming and relaxing state for customers was expressed. With this in mind the creative team tried to discover what it was that personally induced that state in the owners of P&PW. Childhood memories were discussed; playing in the woods by a stream, memories of nature and the flora and fauna by the riverbank. Nature and water were key reference points as was a nostalgic fondness of times gone by. This emotive response is amplified in the brand aesthetic
- Project Duration
- The project Started in December 2018 and finished in June 2019 in Singapore and UK
- Operation Flow
- The client was keen to ensure that the branding was appealing to a high end clientele and that their customers would be keen to purchase and use brand merchandise including tote bags, note pads and select beauty products such as massage oil, body lotion and skin care. The client intended this as a secondary advertising mechanism.
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