Meat n Beer Hönnun Vörumerkis by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award í bronsi in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
BronsGrafík· 2020
Meat n Beer Hönnun Vörumerkis
Client: Meat n Beer
A' Design Award í bronsi Winner in Grafík Category
Verified Award Winner
Verify Award Status for #87395The Design
About Meat n Beer Hönnun Vörumerkis
Kjöt n Bjór er talin flaggskipverslun sem selur sérkjöt og bjór. Innblásturinn fyrir merkið kom frá sameiningu tveggja flaggskipafurða þeirra. Frá hefðbundnum nautahöfum með beinu hornunum, umbreytt með helgimynda hönnun í nútíma Rustic vírgrindarvektor, sem er í samspili við hinn hefðbundna þáttinn, bjórflöskuna. Sambandið er í jákvæðu og neikvæðu rými, stuttlega og glæsilegur í eitt tákn þar sem texti og mynd mynda eina mynd. Leturgerðin leikur og blandar saman gamalt iðnaðargerð með nútímalegri skrift.
The Recognition
About the A' Design Award í bronsi
Meat n Beer Hönnun Vörumerkis vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Meat n Beer Hönnun Vörumerkis sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Meat n Beer Hönnun Vörumerkis fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
- Dimensions & Packaging
- Packaging and the paper bags came in various shapes for each type and size of product.
- Tags
- Meat, beer, store, kobe, brand, logotype, packaging, design, prime
- Production Technology
- Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
- Design Challenge
- The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
- Research
- The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
- Inspiration
- Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
- Project Duration
- Started in july 2016, and ended with the opening of the second store in december 2018.
- Operation Flow
- The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
- Team Members
- Mateus Matos Montenegro
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