EXP Brasil Brand Hönnun Vörumerkis by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award í silfri in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.

SilfurGrafík· 2020

EXP Brasil Brand Hönnun Vörumerkis

by Mateus Matos Montenegro

Client: EXP Brasil

A' Design Award í silfri Winner in Grafík Category

73,175

Verified Award Winner

Verify Award Status for #87730

Kanna þjónustu Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About EXP Brasil Brand Hönnun Vörumerkis

Hönnunin fyrir EXP Brasil vörumerkið kemur frá meginreglum fyrirtækisins um einingu og samstarf. Að nýta blönduna milli tækni og hönnunar í verkefnum sínum eins og á skrifstofulífi. A leturfræði þáttur táknar stéttarfélags og styrkleika þessa fyrirtækis. Stafurinn X hönnun er solid og samþætt en mjög létt og tæknileg. Vörumerkið táknar vinnustofuna, með þætti í bréfunum, bæði á jákvæðu og neikvæðu rýminu sem sameina fólk og hönnun, einstök og sameiginleg, einföld með tæknilegum, léttum og öflugum, faglegum og persónulegum.

The Recognition

About the A' Design Award í silfri

EXP Brasil Brand Hönnun Vörumerkis vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að EXP Brasil Brand Hönnun Vörumerkis sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. EXP Brasil Brand Hönnun Vörumerkis er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.

In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint.
Dimensions & Packaging: The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
Tags: Architecture, brand, logotype, engineering, contruction, design
Production Technology: Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing.
Design Challenge: The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
Research: Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
Inspiration: The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position.
Project Duration: The project started February 2018 and ended in January 2019
Operation Flow: The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
Team Members: Mateus Matos Montenegro