Butterfly Aðalvirkni: Flugvélasæti by James Lee is a highly esteemed winner of the very prestigious 2020 A' Design Award í silfri in Hönnun ökutækja, hreyfanleika og samgangna Competition Category.
SilfurÖkutæki· 2020
Butterfly Aðalvirkni: Flugvélasæti
by James Lee
Client: Butterfly Flexible Seating Solutions Limited
A' Design Award í silfri Winner in Ökutæki Category
Verified Award Winner
Verify Award Status for #88997The Design
About Butterfly Aðalvirkni: Flugvélasæti
Butterfly er sveigjanlegt sætiskerfi fyrir flugvélar sem gerir kleift að umbreyta milli premium economy sæta og flatra rúma í business class svítum. Hver Butterfly svíta inniheldur tvö hallanleg sæti sem eru staðsett á víxl hvert gagnvart öðru, og bæði sætin saman eru seld sem premium economy. Áhöfnin getur velt gluggasætinu við til að mynda hliðarsófa, og skapar þannig business class svítu fyrir einn farþega. Með því að velta einnig ganggangssætinu myndast stór flöt yfirborð til að sofa á. Kerfið gerir rekstraraðilum kleift að aðlaga farþegarýmið að breytilegri eftirspurn og nýta gólfrýmið á skilvirkan hátt.
The Recognition
About the A' Design Award í silfri
Butterfly Aðalvirkni: Flugvélasæti vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Butterfly Aðalvirkni: Flugvélasæti sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Butterfly Aðalvirkni: Flugvélasæti er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Butterfly is a flexible aircraft seating system that allows instant transformation between premium economy and business class flatbed suites. The concept enables operators to adjust their cabin configuration to real-time market changes, allowing them to make efficient use of valuable floor-space, increase aircraft utilization and reduce business risk. It also gives passengers new ways to configure their own space, whether it is a cosy private retreat or a family-friendly social space.
- Tags
- Aircraft Seating, Flexibility, Transform, Airline, Business class, Premium Economy
- Inspiration
- Demand is never constant, yet aircraft configurations are usually fixed. As a passenger, I often noticed wasted space on flights. Sometimes economy class is overbooked but business class is rather empty, sometimes the opposite occurs. And as someone who have once worked in an airline, I reckon the need for an adaptable seat that can react to changing market demand. The implication to the operational efficiency is transformative, much like a caterpillar transforming into a butterfly.
- Project Duration
- The project started in 2014 in Hong Kong and is still ongoing.
- Operation Flow
- Each Butterfly suite is made of two reclining seats staggered relative to each other. When both seats are used, they are sold as premium economy class. Airline crew can flip the window seat over to form a side couch, which turns it into a long-haul business class suite for one passenger. When the aisle seat is flipped over as well, it forms a flat surface continuous with the side couch, which together forms a large sleeping surface long enough for a passenger to lie flat diagonally.
- Patents
- Patented
- Team Members
- James Lee
Vincent Tam
Lars Rinne
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