Go Training Institution Vörumerking by Seethink is a highly esteemed winner of the very prestigious 2020 A' Design Award í bronsi in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
BronsGrafík· 2020
Go Training Institution Vörumerking
by Seethink
Client: Seethink
A' Design Award í bronsi Winner in Grafík Category
Verified Award Winner
Verify Award Status for #89233The Design
About Go Training Institution Vörumerking
Go Training Institution er verkefni um sjónrænt auðkenni sem skapað var fyrir skóla sem kennir kínverska borðspilið Go. Auðkennið notar jákvæð og neikvæð form, sjónræna hugmynd sem tengist jafnvæginu sem finnst í menningu Go. Línuteikning í hefðbundnum bleklita- og pensilstíl er sameinuð með handahreyfingunni sem einkennir það að spila Go. Hefðbundnir þættir eru tengdir samtímalegum og ungæðislegum formum til að höfða til barna. Prentaðir hlutir eru nafnspjöld, skriffæri og kennslukort, framleidd með stafrænni prentun og leysigreftri. Markmiðið er að miðla kínverskri menningu á sjónrænan hátt.
The Recognition
About the A' Design Award í bronsi
Go Training Institution Vörumerking vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Go Training Institution Vörumerking sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Go Training Institution Vörumerking fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is branding design for Eastart which is a training institution of Chinese Go.Designers did visual identity system for it to make promotion of the Chinese traditional culture and establish links between kids who are interested in Go and this intellectual culture. Besides, the combination of traditional elements and contemporary young elements is also a highlight point.
- Dimensions & Packaging
- Name card: 50mmx90mm
Writing paper: 210mmx297mm
Teaching card: 50mmx60mm - Tags
- Branding, Visual Identity, Chinese Culture, Graphic, Logo, Children Training
- Production Technology
- Digital printing, Laser engraving etc.
- Design Challenge
- Finding the balance between traditional serious elements and modern young style to be suitable for children.
Promoting Chinese culture via visual language in a special and easy way. - Research
- Inspirational research was conducted through discussions and interviews with clients and designers in Seethink.
- Inspiration
- 1.The culture of Chinese Go is similar with Yinyang. That reminds designers of Shigeo Fukuda who is best at positive and negative shapes.
2.The gesture of playing Go is relevant to that of Buddhism which is always showed with Baimiao, a kind of Chinese art with line drawing in traditional ink and brush style. Therefore, the two elements were combined. - Project Duration
- The project started in March 2019 in Taiyuan and finished in July 2019, and the inaugural ceremony was in 1st, July.
- Operation Flow
- The institution is a good place to see the achievement and feel the atmosphere.
- Patents
- There are no patents or copyrights in force at the moment.
- Team Members
- Zhu Ming
Du Yanting
Liu Xinyu
Sui Guowen
Wu Jiang
Wang Zhuhui
Qi Hao - Image Credits
- Creative Director/ Zhu Ming, Designer/Du Yanting, Liu Xinyu, Li Yuning, Wang Zhuhui，Illustrator/Wu Jiang
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