Hönnunarverkið Hong Kong Houseware Fair 2019 Viðburðaruppsetning eftir Hong Kong Trade Development Council er hávirt verðlaunaverk sem hlaut hin virtu 2020 A' Design Award í silfri verðlaun í keppnisflokknum Viðburða- og atburðahönnun.
SilfurViðburður· 2020
Hong Kong Houseware Fair 2019 Viðburðaruppsetning
eftir Hong Kong Trade Development Council
Viðskiptavinur: Hong Kong Trade Development Council
Handhafi A' Design Award í silfri í flokknum Viðburður
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Um Hong Kong Houseware Fair 2019 Viðburðaruppsetning
Hong Kong Houseware Fair 2019 er viðburðahönnun sem búin var til fyrir vörusýningu haldna í Hong Kong Convention and Exhibition Centre. Hönnunin nær yfir þrjú svæði: móttökuuppsetningu í anddyrinu, inngangsútfærslu fyrir sýningarsalinn og sérstaka framsetningu á spám um strauma. Móttökuuppsetningin er 30 fermetrar að stærð og 5 metrar á hæð og inniheldur stóran LED-skjá. Efnin fela í sér endurnýtanlegt álkerfi, LED-ljósaræmur, akrýlplötur og lífbrjótanlegt teppi. Litir og form fengin úr straumaskýrslu greinarinnar tengja svæðin þrjú saman.
Viðurkenningin
Um A' Design Award í silfri
Hong Kong Houseware Fair 2019 Viðburðaruppsetning vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Hong Kong Houseware Fair 2019 Viðburðaruppsetning sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Hong Kong Houseware Fair 2019 Viðburðaruppsetning er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
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- Einstakar eiginleikar
- To uplift the image 3 areas were provided by the event organiser inside the Convention and Exhibition Centre building for the 2019 Hong Kong Houseware Fair. First, a welcome installation at the venue’s entrance foyer, followed by an entrance treatment for the exhibition hall entry, then a separate trend forecast display showing 4 future predictions from the industry’s research report.
- Stærðir og umbúðir
- The welcome signage 30m2 x 5m high consisted of a large 3mm pitch LED screen. The materials include reusable aluminium system, LED stripe lights, acrylic panels, metal section structure, digital print, black sticker finish, vinyl graphics and biodegradable carpet. Similar materials were applied for the 16 square meters hall entry treatment. The trend display was built with bespoke cladding, furniture, images and visually curated products to reflect the individual trends forecast displays.
- Merki
- Trade, Hong Kong, Houseware, Installation, Welcome, Signage, Exhibition, Design, Organiser, Fair, Trend Forecast, Central Display
- Framleiðslutækni
- A 30m2 x 5m high welcome installation consists of a large LED 3mm pitch screen. Other materials used include reusable aluminium structural system, LED stripe lights, black sticker finish, acrylic panels, digital print, vinyl graphics and biodegradable carpet. The same material specification was applied for the hall entry treatment and trend display area. All constructions and bespoke furniture were tested offsite for quicker reassembly and lit during the 3 days onsite timeline.
- Hönnunaráskorun
- Besides an onsite production of only 3 days, another challenge was finding a design concept to reflect the industry trend and stimulate the visitors. Since the 3 areas provided at the fair were far apart from each other, a common visual thread was required. The solution was to borrow elements from the trend forecast to develop an overarching concept for the 3 spaces provided by the organiser.
- Rannsóknir
- The research began with analysing the trend forecasts for the houseware industry. To relate the theme to this industry, a series of abstract interior settings were built under the Living Art concept for the welcome installation and entrance treatment. Selected colours, textures and lighting elements were taken from the trend forecast reports. This ensured a subconscious form of connection between the first two installations and the separate trend display area located at the concourse.
- Innblástur
- Inspiration for both the welcome installation and exhibition hall entrance treatment derived from the official houseware industry tend report. From this, a selection of bold colours finishes and lit outline framework was chosen to produce a language of abstract interior settings. Subsequently, a separate trend display area edited images, materials, bespoke furniture and selected products to form the 4-physical interpretation of the industry’s trend forecast.
- Lengd verkefnis
- The 2019 Hong Kong Houseware Fair project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 3 days starting from the 20th until 23rd of April 2019.
- Verkflæði
- The flow was a challenge as each area offered for the new design was spread out and an aesthetic link was required to draw the attention of the visitors. Therefore, the welcome installation and entrance treatment’s art direction reflected elements of the main trend display area. This provided a subliminal connection between all 3 spaces and helped elevated the aesthetics of the organisers work at the event.
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