Terark Hönnun sjónrænnar auðkennis by Tong Wen is a highly esteemed winner of the very prestigious 2020 A' Design Award í járni in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
JárnGrafík· 2020
Terark Hönnun sjónrænnar auðkennis
by Tong Wen
Client: Tong Wen
A' Design Award í járni Winner in Grafík Category
Verified Award Winner
Verify Award Status for #93931The Design
About Terark Hönnun sjónrænnar auðkennis
Terark er sjónrænt auðkenni hannað fyrir tæknifyrirtæki sem veitir þjónustu við úrvinnslu stórgagna. Hönnunin byggir á punktamynstri í bland við nokkra litbrigðaskala. Mjúklega tengdir punktar mynda stafinn T, fyrsta staf í nafni fyrirtækisins. Fjölmargir litbrigðaskyggjur voru útfærðar svo hægt sé að aðlaga auðkennið að margvíslegri notkun. Sérsniðið letur og punktamynstur voru einnig hönnuð til notkunar í prentefni og öðru efni. Auðkennið var notað á bæklinga, ársskýrslur, nafnspjöld og vatnsflöskur.
The Recognition
About the A' Design Award í járni
Terark Hönnun sjónrænnar auðkennis vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Terark Hönnun sjónrænnar auðkennis sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Terark Hönnun sjónrænnar auðkennis er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
- Dimensions & Packaging
- Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
- Tags
- Technology, branding, identity, logo, font
- Production Technology
- Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
- Design Challenge
- As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
- Research
- Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
- Inspiration
- Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
- Project Duration
- This project took 3 month from end to end. Main design part was done in San Francisco.
- Operation Flow
- First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.
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