Avgoulakia Sölupakki by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 A' Design Award í járni in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
JárnGrafík· 2021
Avgoulakia Sölupakki
Client: Zouras Farm
A' Design Award í járni Winner in Grafík Category
Verified Award Winner
Verify Award Status for #94660The Design
About Avgoulakia Sölupakki
Hvað kom fyrst: hænan eða eggið? Það er fyrsta spurningin sem venjulega þarf að svara, en í þessu tilfelli var líka önnur spurning. Þegar þú vilt smakka klassíska vöru á óvæntan og öðruvísi hátt, hvað þarftu þá? Jæja, fyrst og fremst óvænta kynningu sem sker sig úr. Það var það sem þurfti að skapa fyrir Avgoulakia vörumerkið, með skapandi hugmynd sem gæti komið sérstöðu vörumerkisins á framfæri á nútímalegan, öðruvísi og leikin hátt.
The Recognition
About the A' Design Award í járni
Avgoulakia Sölupakki vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Avgoulakia Sölupakki sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Avgoulakia Sölupakki er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
- Dimensions & Packaging
- kit: paper, 479 x 1157 (mm)
- Tags
- Avgoulakia, Sales kit, Design, Storytelling, Visual Communication
- Production Technology
- Paper. Environmentally friendly.
- Design Challenge
- Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
- Research
- Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou - Inspiration
- Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies.
- Project Duration
- The project began in 2018 and finished in 2019 in Athens, Greece.
- Operation Flow
- Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience.
- Team Members
- Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou - Image Credits
- A.S. Advertising, 2019
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