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Hch Innanhússhönnun tískuverslunar by SpActrum

Hch Innanhússhönnun tískuverslunar by SpActrum is a highly esteemed winner of the very prestigious 2021 A' Design Award í silfri in Innanhúss- og sýningarhönnun Competition Category.


SilfurInnanhúss· 2021

Hch Innanhússhönnun tískuverslunar

by SpActrum

Client: SpActrum

A' Design Award í silfri Winner in Innanhúss Category

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Colors

The Design

About Hch Innanhússhönnun tískuverslunar

HCH er tískuverslun sem staðsett er í nútímalegri verslunarmiðstöð. Hönnunin sækir innblástur í samhverfan súlnasal sem minnir á grunnmynd klassískrar basilíku. Innréttingin færist því frá verslunarlegu yfirbragði yfir í helgan blæ. Skipulagið byggir einnig á fornum grískum hofum og sjónrænum ásaprinsippum Akrópólis. Þremur bleikum brúm er raðað þannig að þær vísa hver að annarri og leiða gesti í gegnum djúpt rýmið. Hægt er að stinga sýningarbrúðum í holur á yfirborði brúanna til að mynda tískupall. Notuð eru glertrefjastyrkt steypa, terrazzó og stál.

The Recognition

About the A' Design Award í silfri

Hch Innanhússhönnun tískuverslunar vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Hch Innanhússhönnun tískuverslunar sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Hch Innanhússhönnun tískuverslunar er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as religion in ancient times.
Dimensions & Packaging
700 sqm
Tags
Fashion, Basilica inspired, Pink Bridges, Customized Furniture, Modular Units
Production Technology
GRC, Terrazzo, Steel,
Design Challenge
The “bridges” are key points in the technical design and construction. The digitally designed construction ensured accuracy in the production phase. The laser-cut skeleton frame was produced under 3D computer controlled casting and assembled by expert technicians to support the complex GRC surface. Installation holes were made on the surface at certain intervals, and mannequins with stick ends can be inserted into these holes and welded into the lower supporting structure, to transform the bridges into a runway providing a vivid fashion scene to enhance the customer experience. The curved pink plates are shaped into axis-symmetrical shapes with pulled-in waists, and the bridgehead reminds people of a pink tongue, stirring the desire for fashion.
Research
This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as a religion in ancient times.
Inspiration
The layout is a result of learning from the ancient polytheistic temples in Greece. As a counterpart to the Polytheistic period, Greek temples in the Acropolis each had its own orientation. Inspired by the visual-axis projection principles of the Acropolis, the featured prop objects in the shop - the three “bridges” - are arranged to point to each other, to guide the visitors gradually walking through the deep space of the shop, without feeling the cashier’s desk is either too prominent or too remote.
Project Duration
Design: 2017-2018
Construction Completed: 2019
Team Members
Leading Architect: Yan Pan
Team: Zhen Li, Yu Zheng, Raz Keltsh,Ruonan Fan,
Image Credits
Hanqi LI, Zefeng ZHANG

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