Pass On Aðalhlutverk: Ljósmyndaröð by Eduardo Dulla

Pass On Aðalhlutverk: Ljósmyndaröð by Eduardo Dulla is a highly esteemed winner of the very prestigious 2020 A' Design Award í bronsi in Ljósmyndun og ljósmyndavinnsla Competition Category.

BronsLjósmyndun· 2020

Pass On Aðalhlutverk: Ljósmyndaröð

by Eduardo Dulla

Client: Eduardo Dulla

A' Design Award í bronsi Winner in Ljósmyndun Category

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Colors

The Design

About Pass On Aðalhlutverk: Ljósmyndaröð

Bókartexti: Pass On er ljósmyndaröð sem byggð er upp í kringum myndina af skilaboðum innsigluðum í flösku. Hver ljósmynd er innblásin af einu orði, eins og von eða bræðralag, og táknar það orð með merkingu þess eða með raunverulegum atburði. Sömu þrjú atriðin, skilaboð, flaska og vatn, koma fram í hverri mynd, en hvert þema er meðhöndlað á annan hátt. Leikmyndir, sérstök fiskabúr og sérstök tæki voru byggð fyrir myndirnar. Stafrænu myndirnar sameina truflun og myndsamruna og eru prentaðar með bleksprautu á bómullarpappír.

The Recognition

About the A' Design Award í bronsi

Pass On Aðalhlutverk: Ljósmyndaröð vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Pass On Aðalhlutverk: Ljósmyndaröð sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Pass On Aðalhlutverk: Ljósmyndaröð fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This photographic project seeks to present and represent "words" in a photograph, combining the literal and the subjective.
Dimensions & Packaging: digital photography, printed with inkjet on cotton paper the photographs have variable format, long side about 800mm
Tags: message in a bottle, photo digital, photo manipulation, mankind,
Production Technology: Photos made with Canon digital camera and lenses. In studio, lighting equipment from Broncolor, Elinchron, Arri and Dedolight was used. All photos of this series have interference and image fusion.
Design Challenge: The same elements were used, message, bottle and water in all images but the themes were treated differently, make viable the means of production and adapted to the meaning or inspiring event of the photo.
Research: Each photo in this series is inspired by a word and, to represent it, has been chosen, an event or its own meaning.
Books, movies, newspaper news, served as a reference for the realization of this project.
Then the idealization of the image, the roughs in drawings and from there the effective and specific production for each photo.
Experiments were performed, set designs were built, special aquariums were set up, specific mechanisms were created for these photos.
Inspiration: The initial idea of this series of photographs is the story about the isolated castaway throwing overboard its perhaps ultimate distress call.
Despair? It can be considered one of the greatest displays of hope possible.
The photos of the messages on the bottles were inspired by their very meaning or a specific event such as "Same Blood" for terrorist attacks in Paris; "Reverse of Courage" for the terrible disasters in Mariana and Brumadinho.
Project Duration: The project started in July 2017 and is yet in progress.
Operation Flow: The photos were taken with the intention of proposing reflection on our attitudes towards the message written inside the bottle, questioning whether these messages are really important and worth sharing.
Team Members: Collaborator and set designer:Regiane Mancini.
Collaborator:Judite Scholz.
photography assistant:Tiago Matos.
image handling and manipulation: Adilson Tucão.
image handling and manipulation: Jujuba Digital.
Image Credits: all photos Eduardo Dulla