Naked Castle Sjónrænt merkingakerfi by Zesion Design

Naked Castle Sjónrænt merkingakerfi by Zesion Design is a highly esteemed winner of the very prestigious 2020 A' Design Award í járni in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.

JárnGrafík· 2020

Naked Castle Sjónrænt merkingakerfi

by Zesion Design

Client: Zesion Design

A' Design Award í járni Winner in Grafík Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Naked Castle Sjónrænt merkingakerfi

Naked Castle er merkingakerfi hannað fyrir sögulegt kastalahótel á Moganshan-fjalli. Hönnunin parar saman skjaldarmerki og Art Deco-leturgerð, en rúmfræðilegu formin og línurnar fylgja hlutföllum sem eru náin gullinsniði. Bresk einkenni á borð við hóf, skjöld og borða eru sameinuð í skjaldarmerkinu, á meðan táknmyndir af konungi og drottningu með kórónur birtast á skiltunum. Skjaldarmerkið var steypt í málmi með lágt bræðslumark, síðan handpússað og litað. Skiltin eru gerð úr smíðajárni og staðbundnum viði til að standast útiveðurfar fjallsins.

The Recognition

About the A' Design Award í járni

Naked Castle Sjónrænt merkingakerfi vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Naked Castle Sjónrænt merkingakerfi sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Naked Castle Sjónrænt merkingakerfi er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The coat of arms and the Art Deco style signage system emphasize the match of geometric figures and lines. All the lines are close to the golden ratio according to precise calculation. The signages combine the experience of the naked founder and the scenery of Moganshan, which shows the lifestyle of immersing in nature and the pure pleasure of life instead of being just signage.
Dimensions & Packaging: The coat of arms:1165(w)*1640(h)*100(d);
Weathervane:1370(w)*1600(h)*1050(d) ;
Wayfinding on street lamp:1420(w)*3500(h)*1420(d);
Village rooms plats:350(w)*700(h)*20(d);
Restaurant doorplate:110(w)*75(h)*35(d) .
Tags: Signage,Way finding,VI，Hotel Logo，graphics
Production Technology: The coat of arms took shape in the manuscript. We then poured low melting point metal into an equal ratio bed die made of hand-carved wood in mold casting. At last, it was hand polished and colored according to the color and history of the castle. The signage in the castle adopt forged iron and local wood as the material, which makes them durable in outdoor environments.
Design Challenge: 1.On-site investigation and location of signages
The castle is built on the mountain with a steep slope, which is a demanding work environment for designers as they have to walk back and forth to choose the best location of the signages.
2.Signage fabrication and material handling
As the castle is located on the mountaintop, we use local Wukang stone in signage fabrication. The wood and iron used are also bought and processed in the local area, adding elements with local characteristics to the castle while saving the cost on material handling.
Research: The naked Castle once had two legendary owners, whose stories were merged in the design of the coat of arms. In 1910, Dr Duncan Main built a European style castle villa (the predecessor to the Castle at naked Castle), which was later brought by patriot Zhang Jingjiang in 1932. The colour of the signages gets the inspiration from the natural scenery of Moganshan. Due to the climate on the mountaintop, stones, cast irons, and anticorrosive wood are taken as the main materials of the signs to adopt to the local environment.
Inspiration: The design of the signage system gets inspiration from Art Deco style of European style castle that gives consideration to both raw and elegant architectural styles. British style elements like hoof, shield, and streamer are well merged in the coat of arms. The icons of king and queen wearing crowns are applied to the signage as well. Each letter and number on the signage adopts double lines as part of the decoration.
Project Duration: The project started in April 2016 and was completed in June 2017, including a 6-month on-site investigation which gives inspiration to the design team.
Operation Flow: The signage system is integrated into the style of the naked Castle. From the conflict and fusion of different styles, cultures and ages, one can find the castle gives consideration to both raw and elegant architectural styles. As a convergence of spirits and memories, the coat of arms shows the tourists the stories behind over a hundred years history of the naked Castle and the changes of Moganshan. The stone castle with a sleek design is like an introverted beauty standing on the top of Moganshan.
Team Members: Lisa Zhou
Dylan Zhu