Madame Butterfly Plakatröð by Liudmila Shurygina is a highly esteemed winner of the very prestigious 2021 A' Design Award í gulli in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
GullGrafík· 2021
Madame Butterfly Plakatröð
Client: Liudmila Shurygina
A' Design Award í gulli Winner in Grafík Category
Verified Award Winner
Verify Award Status for #97299The Design
About Madame Butterfly Plakatröð
Madame Butterfly er röð óperuplakata. Hvert plakat sýnir táknræna mynd af syngjandi konu sem miðpunkt óperusögunnar og tákn ástríðunnar. Röðin nær yfir óperur á borð við Madame Butterfly, Toscu og Normu og endurspeglar hið harmræna og háða hlutverk kvenna í texta þeirra. Hver samsetning sýnir lokaatriðið, hápunkt sögunnar. Hönnunin byggir á einföldum formum, tjáningarríkri málun og Memphis-stílnum, með opnum litum og sterkum andstæðum. Plakötin eru prentuð í A1-stærð á pappaspjald.
The Recognition
About the A' Design Award í gulli
Madame Butterfly Plakatröð vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Madame Butterfly Plakatröð sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Madame Butterfly Plakatröð skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The series of opera posters was designed with idea to put iconic portrait of singing/shouting woman as a symbol of passion and main figure in opera plot. It is also about to show the tragic and dependent role of a woman in libretto of such operas as Madame Butterfly, Tosca or Norma. In the form of iconic interpretation. On all posters the composition represents the final scene - culmination moment of the opera story.
- Dimensions & Packaging
- The posters are normally printed in A1 size, 594 x 841 mm. They are printed on high quality carton paper, 275g. The ideal production of the posters is using silk screen technique. Also these posters are produced for street poster displays with the size 1185 x 1750mm.
- Tags
- poster, graphics, design, opera, sound, composition, constructivism, memphis, style
- Production Technology
- The posters were created by designer with Adobe Illustrator software.
- Design Challenge
- The challenge in this project was to find an icon which can illustrate the tragic opera plot.
- Research
- Research was based on exploring the avant-guard style and also the latest trends in contemporary visual language. Also iconology and expressionism were the topics for research.
- Inspiration
- Designer was inspired with the portraits of Malevich due to the minimalist iconic shapes and the painting of Munch "The Scream" due to the open emotional expression. Also the big sourse of inspiration was Memphis style - open colours, contrast, simple shapes.
- Project Duration
- The project has started a year ago. Location: Amsterdam
- Operation Flow
- The posters are designed as for print production as for digital.
They are designed for the city displays, as a part of the concert identity for the brochures and banners. But also for the website and digital promo campaign.
The posters can also be transformed into animated graphics for the city displays.
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