ODTU Sanat 20 Sjónræn Persónugerð eftir Kenarkose Creative

Hönnunarverkið ODTU Sanat 20 Sjónræn Persónugerð eftir Kenarkose Creative er hávirt verðlaunaverk sem hlaut hin virtu 2020 A' Design Award í silfri verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

SilfurGrafík· 2020

ODTU Sanat 20 Sjónræn Persónugerð

eftir Kenarkose Creative

Viðskiptavinur: Middle East Technical University

Handhafi A' Design Award í silfri í flokknum Grafík

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Litir

Hönnunin

Um ODTU Sanat 20 Sjónræn Persónugerð

Í tuttugasta aldar ODTU Sanat, sem er haldin árlega listahátíð á vegum Tækniháskólans í Mið-Austurlöndum, var beiðnin sú að byggja upp myndrænt tungumál til að varpa ljósi á 20 ára hátíðina sem af því hlýst. Eins og beðið var um var 20. ár hátíðarinnar lögð áhersla á að nálgast hana eins og hulin listverk sem afhjúpað verður. Skuggar af sömu lituðu lögunum og mynda tölurnar 2 og 0 sköpuðu 3D blekking. Þessi blekking veitir léttir og tölurnar líta út eins og þær bráðnuðu í bakgrunninn. Ljóst litavalið skapar fíngerða andstæða við kyrrðina á bylgjulindum 20.

Viðurkenningin

Um A' Design Award í silfri

ODTU Sanat 20 Sjónræn Persónugerð vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að ODTU Sanat 20 Sjónræn Persónugerð sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. ODTU Sanat 20 Sjónræn Persónugerð er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: As per the request from the institution, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20. The visual identity was adopted to many printed and digital media in various sizes.
Stærðir og umbúðir: The smallest printed material was the event program brochure with the dimensions of an A6 sized paper. The biggest printed materials were the banners hanged outside the Metu Culture and Convention Center with the dimensions of 5m x 8m.
Merki: Visual Identity, Visual Communication, Graphic Design, Branding
Framleiðslutækni: As in each year of the festival, the visual identity was supposed to be mostly projected through printed materials. The design idea for the 20th year required the sense of depth and this depth was achieved by the careful use of shadows in between the same colored layers to give the sense of a relief surface.
Hönnunaráskorun: Odtu Sanat administrative committee is a crowded team consisting of members with various design and fine arts backgrounds. The creative challenge was to come up with a design idea that could bring together the challenging opinions of the committee into a single system. In addition, visibility, legibility, noticeability were the most important challenges since there were many printed and digital materials to be designed and produced.
Rannsóknir: This was the fourth consecutive year of the team designing the visual identity system for Odtu Sanat. Also, being graduated from Odtu the whole design team is quite familiar with the university values and its identity. Therefore, the research phase for this project was done both consciously during the design process but it was also supported subconsciously by the knowledge came from the familiarity with the institution.
Innblástur: Odtu Sanat is an annually held art festival by one of the most successful state universities of Turkey, Middle East Technical University. The festival is centered around an exhibition under the established theme of the year and is supported by various events that last about a month. For the 20th year of the festival, the request from the institution was to build a visual language to highlight the consequent 20 years of the festival.
Lengd verkefnis: The project started in October 2018 in Ankara and finished in March 2019.
Verkflæði: Metu campus is the biggest green area in Ankara thanks to its large forest that accompanies its own natural habitat. The whole campus was once a vast arid land and is the outcome of the Metu Afforestation Project. The biggest challenge was to be easily recognized in this green campus. In order to immediately grab the attention of the audience, a distinctive vibrant coral color was selected that stands out among the shades of green.
Liðsmenn: Merve Okcu
Gizem Akdag
Haktan Aksu
Pelin Bilgin
Myndheimildir: All visual materials were designed and produced by Kenarkose Creative.