Superlimao Vörumerkjaauðkenni eftir Ruis Vargas

Hönnunarverkið Superlimao Vörumerkjaauðkenni eftir Ruis Vargas er hávirt verðlaunaverk sem hlaut hin virtu 2020 A' Design Award í bronsi verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

BronsGrafík· 2020

Superlimao Vörumerkjaauðkenni

eftir Ruis Vargas

Viðskiptavinur: Laika

Handhafi A' Design Award í bronsi í flokknum Grafík

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Litir

Hönnunin

Um Superlimao Vörumerkjaauðkenni

Superlimao er vörumerkjaauðkenni sem var skapað fyrir brasilíska arkitektastofu. Merkið er innblásið af grótesku leturgerðinni, sem gefur alvarlegan og hófstilltan blæ sem stangast á við röð litríkra mynda og mynstra. Auðkennið nær yfir nafnspjöld, límmiða til að loka umslögum, kynningarefni fyrir stofnunina og veggspjöld. Veggspjöldin eru prentuð á 75 gramma offsetpappír og límd á veggi og klæðningar til að merkja höfuðstöðvar skrifstofunnar og byggingarsvæði. Sjónræna málið getur bæði verið hófstillt og áberandi, allt eftir skilaboðum og samhengi.

Viðurkenningin

Um A' Design Award í bronsi

Superlimao Vörumerkjaauðkenni vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Superlimao Vörumerkjaauðkenni sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Superlimao Vörumerkjaauðkenni fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: To represent the aspects of the Superlimao brand, the design of the new logo was inspired by grotesque typography to contrast, by sobriety, with a series of colorful and surreal illustrations and patterns, developed for the language project, enhancing the diversity of visual discourse. Despite the sobriety, the use of the logo allows the deconstruction of its meaning in the interaction with the images, reaffirming the posture of constant reflection on architectural practice.
Stærðir og umbúðir: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelope sticker matte couche 4X0 CMYK colors.
Merki: Brand, poster, logotype, illustration, visual identity, Laika Design
Framleiðslutækni: The identity project consists of business cards, printed in 600 g weight, stickers for closing envelopes, institutional presentation and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings, signaling both the entry of the Superlimao headquarters and its works in progress.
Hönnunaráskorun: The challenge was to develop a brand and visual language that, besides fulfilling its functional aspects of communication, also represented the Superlimao way of creating and building. In this way, a irreverence and seriousness in the way of making architecture exists, a way that unites apparently antagonistic attitudes. Thus, the language project allows the brand to modulate its behavior, being both sober and expressive, always in function of suitability to the speech and communication context.
Rannsóknir: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives.
Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Superlimao brand.
Innblástur: Superlimao is a Brazilian architecture firm. In a plural way, it creates projects based on premises of contemporary architecture, such as respect for the environment, economical and durable productive solutions and furniture. The essence and the creative posture Superlimao, combined with respect for the canons of architecture, was the creative starting point for the development of the universe of representation images and the logo of the new brand.
Lengd verkefnis: The project started in February 2019 and finished in June 2019 in Sao Paulo, Brazil.
Verkflæði: The new brand and its visual identity elements respond to the Superlimao need to renew corporate communication. However, it manages to go further by occupying urban space. On walls and sidings of constructions, the posters function as a manifest, spreading messages and Superlimao's way of understanding architecture and urbanism, and, in addition to identifying the presence of office work by the metropolis, it works as a break from the dominant gray in the landscape of the city of Sao Paulo.
Einkaleyfi: Laika Design
Liðsmenn: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Myndheimildir: Laika Design