Project Yellow Kynning Á Vörumerki by Yu Chen

Project Yellow Kynning Á Vörumerki by Yu Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award í silfri in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.

SilfurGrafík· 2020

Project Yellow Kynning Á Vörumerki

by Yu Chen

Client: Hubei University of Technology

A' Design Award í silfri Winner in Grafík Category

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Verified Award Winner

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Colors

The Design

About Project Yellow Kynning Á Vörumerki

Project Yellow er yfirgripsmikið listverkefni sem smíðar sjónræna hugmyndina um Everything is Yellow. Samkvæmt lykilsýninni verða stórar útisýningar gerðar í ýmsum borgum, og röð menningarlegra og skapandi afleiða verður framleidd á sama tíma. Sem sjónræn IP hefur Project Yellow sannfærandi sjónræna mynd og ötull litasamsetningu til að mynda sameinaða lykilsjón, sem gerir fólk að ógleymanlegu. Hentar fyrir stórfellda kynningu á netinu og utan netsins, og framleiðsla sjónrænna afleiðna, það er einstakt hönnunarverkefni.

The Recognition

About the A' Design Award í silfri

Project Yellow Kynning Á Vörumerki vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Project Yellow Kynning Á Vörumerki sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Project Yellow Kynning Á Vörumerki er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
Dimensions & Packaging: Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
Tags: Yellow, IP, Creative, Visual, Media
Production Technology: Sculpture, 3D model, 3D printing, photography, spot color printing.
Design Challenge: I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
Research: Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
Inspiration: Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
Project Duration: The project began in September 2019 and was completed in January 2020.
Operation Flow: Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
Patents: Yu Chen
Team Members: Yu Chen
Image Credits: Yu Chen