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Be Fly Utopia Innanhússhönnun sölumiðstöðvar by Longer Design

Be Fly Utopia Innanhússhönnun sölumiðstöðvar by Longer Design is a highly esteemed winner of the very prestigious 2020 A' Design Award í gulli in Innanhúss- og sýningarhönnun Competition Category.


GullInnanhúss· 2020

Be Fly Utopia Innanhússhönnun sölumiðstöðvar

by Longer Design

Client: Longer Design

A' Design Award í gulli Winner in Innanhúss Category

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The Design

About Be Fly Utopia Innanhússhönnun sölumiðstöðvar

Be Fly Utopia er sölumiðstöð staðsett í Chongqing í Kína, alls 225 fermetrar að stærð. Hönnunin sameinar kaffihús, bókasafn og lífsstílsupplifunarsal í einu innanrými. Á fyrstu hæð er kaffisvæðið, með gráum gólfflísum í stærðinni 300 sinnum 1200 millimetrar og afgreiðsluborði klæddu hlutlausum gráum múrsteinum. Stiginn, bókaskápurinn og barinn eru í ljósum viðartónum. Hár bókaskápur rís við hlið stigans upp á aðra hæð. Loft samningasvæðisins fylgir upprunalega hallandi þakinu og notar tvær brotnar plötur. Markmiðið er hlýlegt og náttúrulegt rými fyrir framtíðarsamfélagið.

The Recognition

About the A' Design Award í gulli

Be Fly Utopia Innanhússhönnun sölumiðstöðvar vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Be Fly Utopia Innanhússhönnun sölumiðstöðvar sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Be Fly Utopia Innanhússhönnun sölumiðstöðvar skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The designer abandons the design concept of focusing on marketing and decoration in the traditional sales office, and integrates the concepts of coffee shop, library and life experience hall into the design, aiming to create a warm life experience center for the community, so that people can feel the humanistic care of the design team and the construction unit in the early stage of the house purchase, and also let everyone here can see the true life of the community in the future status.
Dimensions & Packaging
The project covers a total of 225 square meters. Different from the new experience of the traditional sales department, this case uses natural materials and colors to create a relaxed, friendly and warm atmosphere.
Tags
Interior, Sales Office, Modern, Simple, Natural, Industrial Style, Be Fly Utopia
Production Technology
The first floor mainly carries the functions of the coffee shop, which is relatively fashionable in material selection. The ground adopts 300 times 1200 gray tiles, which are randomly patterned on the surface, deliberately giving the impression of years of polishing. The counter top uses the bread bricks popular in recent years, and neutral gray tone is selected. The staircase, bookcase and bar use the log color to render the whole space fresh and natural.
Design Challenge
During the construction of the project, due to the conflict between the fire sprinkler on the second floor and the top modeling, the designer had to change the top processing method and redesign the modeling. Based on the advantages of the slope roof of the original structure, the folding board model, which was originally distributed evenly, is simplified into two large folding boards, and on the large side, the board is used for staggered splicing to increase the decoration details.
Research
Since the beginning of the project, designers have been exploring how to position this living experience pavilion and what it should bear to create a diversified living space for the future community. Next they consider this space should have what kind of temperament to conform to the life experience, through constant scrutiny, designers use the natural color and white collocation to render for people, with diversified function models for them.
Inspiration
It is not only a good business environment, but also a complete industrial community center and a spatial ecosystem. The name of this case is "Be Fly Utopia", which is the owner's consideration and initial intention for the whole project. It takes the meaning from "if you are fragrant, the butterfly will come", and conveys the concept of customer-oriented and craftsman spirit.
Project Duration
The project started in October 2018 in Chongqing and finished in March 2019 in Chongqing.
Operation Flow
In order to strive for greater use space for the second floor, the floor opening size is controlled to be very small, and the stairs are just enough for people. In terms of space division, the dynamic and static areas are well divided.
Patents
Copyrights belong to Xiaodong Zhang, 2019.
Team Members
Xiaodong Zhang
Image Credits
Image #1: Photographer Min Qian, Negotiation Area, 2019.
Image #2: Photographer Min Qian, Negotiation Area, 2019.
Image #3: Photographer Min Qian, Bar, 2019.
Image #4: Photographer Min Qian, Negotiation Area, 2019.
Image #5: Photographer Min Qian, Public Area, 2019.

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