Hak Hi Kong Yong Um Endurskipulagningu Hafnarinnar by Shih Pei, Huang and Chia Lin, Wang is a highly esteemed winner of the very prestigious 2020 A' Design Award í silfri in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
SilfurGrafík· 2020
Hak Hi Kong Yong Um Endurskipulagningu Hafnarinnar
by Shih Pei, Huang and Chia Lin, Wang
Client: National Yunlin University of Science and Technology
A' Design Award í silfri Winner in Grafík Category
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- Verified Award Winner
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The Design
About Hak Hi Kong Yong Um Endurskipulagningu Hafnarinnar
Tillagan notar þrjú hugtök til að endurbyggja CI kerfið fyrir Yong-An fiskihöfn. Það fyrsta er nýtt lógó sem býr til með sérstöku myndefni sem er unnið úr menningarlegum einkennum Hakka samfélagsins. Næsta skref er endurskoðun á skemmtunarupplifun, búðu síðan til tvo lukkudýratákn sem eru fulltrúar og láttu þá birtast í nýjum aðdráttarafl til að leiðbeina ferðamönnum inn í höfnina. Síðast en ekki síst, að plata níu bletti inni, umhverfis skemmtanir og gómsætar matargerðir.
The Recognition
About the A' Design Award í silfri
Hak Hi Kong Yong Um Endurskipulagningu Hafnarinnar vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Hak Hi Kong Yong Um Endurskipulagningu Hafnarinnar sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Hak Hi Kong Yong Um Endurskipulagningu Hafnarinnar er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines. - Dimensions & Packaging
- In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
- Tags
- Yong An Fishing Port rebranding and early recreation resource planning
- Production Technology
- Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
- Inspiration
- Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity. - Team Members
- Chia Lin,Wang
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