Argento Packaging · 2020
Shiwanyubingshao Packaging per liquore
- A' Design Award d'Argento 2020 in Packaging
- CLIENT: Guangdong Shiwan Baijiu Group Co., Ltd
- Estimated Number of Design Views: 26,662
- Verification code 4F1F9C044B · Verify this award
Colors
About Shiwanyubingshao Packaging per liquore
Shiwanyubingshao è un progetto di packaging per un liquore cinese. Il design adotta come tema visivo principale la danza del leone, una tradizionale performance cinese. La bottiglia è realizzata in vetro con finitura spruzzata nera trasparente e la sua forma si ispira agli antichi contenitori cinesi per il vino, con dettagli dorati. La confezione esterna è realizzata in carta speciale nera con lavorazione a stampa a caldo. Sulla parte superiore della scatola è collocata l'illustrazione di una testa di leone. L'apertura della confezione rivela i colori della testa del leone, conferendo al momento della degustazione un senso di cerimonialità.
About the A' Design Award d'Argento
Shiwanyubingshao Packaging per liquore ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Shiwanyubingshao Packaging per liquore sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Shiwanyubingshao Packaging per liquore è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- Creative elements is given priority to with lion dance adopt green visual symbols, let consumer get attracted by the rich delicate graphics and can realize that its product features, to apply Chinese traditional elements with modern design and visual performance have different feelings, let the product itself characteristic, let the consumer in the same product can have a new choice, thus promote sales.
- Dimensions & Packaging
- The bottle has a capacity of 500ml,a height of 22.5cm,a diameter of 9cm,a front height 26.5cm,a width of 15cm and a side width of 15cm
- Tags
- Liquor,packaging design,graphic design,lion dance,Collect green,The lottery，illustration
- Production Technology
- The bottle body is designed as a black transparent bottle by glass spraying. The bottle type is made of ancient Chinese wine containers and gilded. Black special paper stamping process is used for outer packaging.
- Design Challenge
- The color belt link processing between the box and the box will be a little tedious in the post-processing, but I believe that the design comes from life, so we should add the life elements, so as to reflect the product value and attract consumers to drive sales.
- Research
- This a new design of liquor, its purpose is to better liquor culture combining with local traditional culture, the lion dance this tradition is the Chinese for thousands of years culture heritage, it has its own story always has a long history, it can let the consumer feel better experience two different culture, and promote our Chinese traditional culture, let the young consumers understand their own culture, also let the world know China.
- Inspiration
- The creative inspiration comes from Collect green, a traditional Chinese culture lion dance. In addition to the Spring Festival, it is also often performed on festive days. It explains the cultural heritage and quality pursuit of people in the era of consumption upgrading, as well as the demand for the sense of life ceremony.
- Project Duration
- The project started in November 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Guangzhou in December 2019
- Operation Flow
- The illustration lion head is used on the top of the box, combined with the dynamic form of lion dance and picking. The "opening the box and uncovering the head color" increases the ritual sense of drinking, and has a good interaction with consumers in the product. Through three-dimensional thinking on products, let "tradition" become a new attraction.
- Image Credits
- Zhang Zhipeng
