Bronzo Grafica · 2020
Serious Little Squid Identità visiva
by Youjia Gu
- A' Design Award di Bronzo 2020 in Grafica
- CLIENT: MET Creative Brand
- Estimated Number of Design Views: 9,186
- Verification code B4883F84D3 · Verify this award
Colors
About Serious Little Squid Identità visiva
Serious Little Squid è un'identità visiva creata per un brand di ristorazione. L'identità ruota attorno ad A Zheng, un personaggio a forma di calamaro che rappresenta gli impiegati urbani. Dettagli come la cravatta e il foulard rendono il personaggio immediatamente riconoscibile. Lo stile grafico si ispira ai film muti in bianco e nero, ricorrendo a un umorismo pungente e a scene fumettistiche essenziali. Una serie di illustrazioni intitolata "il teatro interiore" racconta la vita quotidiana in una grande città. L'obiettivo è costruire un tono di marca positivo e un legame stretto con i giovani consumatori.
About the A' Design Award di Bronzo
Serious Little Squid Identità visiva ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Serious Little Squid Identità visiva sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Serious Little Squid Identità visiva soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- In this case, the designers create a strong sense of image, pretending to be serious but lively IP image to make consumers have intuitive association, and build a brand tone of "sunshine, positive energy, cheer themselves up". They grasp the popular "mourning" but full of positive energy of the target group in the current society, and try to enlarge the positive and optimistic feeling.
- Dimensions & Packaging
- The most representative of black-and-white silent film is Chaplin's series of works, which is funny and ironic. In the design of this case, an inverted expression is extracted, that is, cold humor and hypocrisy. This seemingly silent and less positive state actually expresses some very sunny attitudes.
- Tags
- Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Small Squid, Sunshine, Positive Energy
- Production Technology
- Designers take spokesman of urban workers as the prototype, and personify the brand to create "A Zheng", a vivid and lovely squid image. In order to highlight the image of "urban life workers", they added details such as neckties and headscarves to make them look in line with the positioning, and at the same time, they are very personalized, vivid and popular.
- Design Challenge
- Through simple and interesting comics and copywriting, and in the name of "inner theater", the life scenes and lifestyle of this generation of struggling young people in big cities are presented in the form of theater, one scene at a time, so as to arouse their resonance and awaken the love to life and ideal pursuit of life hidden in their heart.
- Research
- Party A hopes to become the most popular leading brand of small squid category that really understands what young people know and think. The IP background is set as the spokesman of urban workers, so as to become the communication carrier of the brand's original intention and shorten the distance with consumers.
- Inspiration
- With the rapid development of society, there are countless young people who choose to work in the first tier cities. They desire to have their own time and pursue freedom. Therefore, designers focus on urban office workers who pursue their dreams in big cities, hoping to cheer them up and create a harbor for their hearts through the healing and strong resonance characteristics conveyed by restaurants. So the serious little squid came into being.
- Project Duration
- The project started in February 2019 in Xiamen and finished in September 2019 in Xiamen.
- Operation Flow
- In terms of design techniques, the designers chose the form of black and white silent film as the carrier.
- Patents
- Copyrights belong to Youjia Gu, 2019.
- Image Credits
- Image #1: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #2: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #3: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #4: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #5: Photographer MET Creative Brand, Serious Little Squid, 2019.
